Frog vs Goji Labs: full comparison for 2026
Quick verdict
Goji Labs (4.0/5) edges ahead of Frog (3.9/5) overall. Goji Labs is the better choice for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing.. Frog is the stronger option for enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement.. The right choice depends on your project size, budget, and required tech stack.
Frog vs Goji Labs: head-to-head summary
| Criterion | Frog | Goji Labs |
|---|---|---|
| Founded | 1969 | 2014 |
| HQ | San Francisco, CA, USA | West Hollywood / Los Angeles, CA, USA |
| Team size | 2,000+ | 11–50 |
| Rating | 3.9 / 5 | 4.0 / 5 |
| Best for | Enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement. | Startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing. |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, React, Swift |
| Industries served | Enterprise transformation, Consumer products, Healthcare | EdTech, Financial services / fintech, Healthcare |
Frog vs Goji Labs: overview
Frog
Frog traces back to 1969 as Esslinger Design in Germany, later rebranding as frog design and being acquired by Aricent, then Altran, and finally absorbed into Capgemini Invent in 2019 — a chain of ownership changes worth disclosing to prospective clients. Capgemini has folded additional agencies (Fahrenheit 212, Idean, June21) into the frog brand, bringing headcount to roughly 2,000 across 35 global studios. Frog's differentiator is spanning both software and physical hardware — IoT, smart-home, automotive, and medical devices — rather than digital-only work.
Goji Labs
Founded in 2014 (one source cites 2015) by David Barlev and Adam Sumner, Goji Labs is based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). The agency is a 2025 Inc. 5000 honoree with 84 Clutch reviews, and positions itself as strategy-led with deep edtech, fintech, and healthtech experience, serving startups, entrepreneurs, and nonprofits alongside funded companies.
Services and capabilities: Frog vs Goji Labs
| Capability | Frog | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs Goji Labs
| Framework / platform | Frog | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Frog vs Goji Labs
| Criterion | Frog | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Frog vs Goji Labs
| Dimension | Frog | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Connected hardware and IoT product design, Automotive and smart-home interface design | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Frog vs Goji Labs: pros and cons
| Frog | |
|---|---|
| + | Rare combined software + physical hardware design capability (IoT, automotive, medical devices) |
| + | 35 global studios provide multi-region enterprise coverage |
| + | Half a century of brand history and case studies to draw on |
| + | Capgemini Invent backing gives access to broader technology-consulting resources |
| - | Now a consulting-firm brand inside Capgemini Invent, not an independent boutique — clients should factor in the ownership structure |
| - | Multiple legacy agencies (Fahrenheit 212, Idean, June21) were absorbed into the frog brand, which can mean inconsistent team continuity project to project |
| - | Consulting-firm overhead and process can slow smaller, faster-moving engagements |
| Goji Labs | |
|---|---|
| + | 2025 Inc. 5000 honoree, an independently-verified growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not just funded startups |
| + | Strategy-led approach pairs product discovery with delivery in one team |
| - | 11–50 employee band is smaller than most other boutiques in this roster, limiting capacity for very large programs |
| - | Founding year disputed between sources (2014 vs. 2015) |
| - | Edtech/fintech/healthtech focus means less depth for consumer or enterprise-only projects |
Who should choose Frog?
Frog is the right choice for enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement..
One of the few agencies in this list spanning both software and physical/IoT hardware design, at Capgemini Invent scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Frog vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Frog (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs Goji Labs
| Use case | Frog fit | Goji Labs fit | Winner |
|---|---|---|---|
| Connected hardware and IoT product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs Goji Labs
Goji Labs (4.0/5) is the stronger overall choice for most Product Design projects. 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. It is best for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
Frog (3.9/5) is the better choice when enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement.. If your situation matches those criteria, Frog is a competitive option.
Related comparisons
Frog vs Goji Labs FAQ
Is Frog better than Goji Labs?
Goji Labs (4.0/5) scores higher overall, but "better" depends on your use case. Frog is better for enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement.. Goji Labs is better for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
How do Frog and Goji Labs differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or Goji Labs?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Frog and Goji Labs?
Frog's primary differentiator is: one of the few agencies in this list spanning both software and physical/iot hardware design, at capgemini invent scale. Goji Labs's primary differentiator is: 2025 inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. They also differ in team size (2,000+ vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs EdTech, Financial services / fintech).
Verify all details directly with each agency before making a decision.