UXDA
Twenty-five specialists, one vertical: banking and fintech UX, in 39 countries.
Founded 2015 | Riga, Latvia | 25+ employees
product-designux-researchbranding
What is UXDA?
Alex Kreger co-founded UXDA (Financial UX Design) in 2015, building a deliberately narrow practice from Riga, Latvia, with a 25-person multidisciplinary team. A decade in, UXDA has shaped or governed 150+ banking and fintech digital platforms across 39 countries — a level of single-vertical repetition none of the generalist studios on this list can claim. There's no branding or consumer-product work here; every engagement is financial-services UX.
UXDA works primarily with clients in Financial services / fintech sectors. Its primary differentiator is: The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries.
UXDA tech stack and services
FigmaSketchDesign systems/Storybook
| Service area |
|---|
| Product Design |
| UX Research |
| Branding |
UXDA pricing
Short answer: UXDA uses a fixed project, retainer pricing approach. Minimum engagement starts at $30K (per company website; independently unverifiable).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $30K (per company website; independently unverifiable) | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
UXDA does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
UXDA pros and cons
| Advantages | Things to consider |
|---|---|
| +Exclusive financial-services focus builds deep domain expertise generalist studios can't match | -Exclusive fintech focus is a liability for any client outside financial services |
| +150+ banking and fintech platforms shaped across 39 countries over a decade | -$30K minimum engagement (per company website; independently unverifiable) runs high for a 25-person boutique |
| +A small, senior 25-person team keeps relationships direct rather than layered through account management | -Small team size caps capacity for very large, multi-workstream programs |
| +A decade of single-vertical operation compounds domain knowledge project over project |
UXDA vs alternatives
How UXDA compares to the other top Product Design agencies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Founders needing one accountable team, not a design/dev... | Runs a mandatory discovery phase before design work starts, then keeps the same senior team through development and post-launch support — a structural choice most competitors on this list don't make | 4.9 | Full comparison |
| IDEO | Enterprises, multi-year transformation programs, big budgets. | Originated the human-centered design methodology most of this list now practices, backed by roughly 24 studios and three decades of enterprise transformation work | 3.8 | Full comparison |
| Frog | Enterprises needing digital plus physical product design. | Combines physical hardware design (IoT, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped | 3.7 | Full comparison |
| R/GA | Large brands, product design bundled with marketing. | Pairs product design with marketing and brand strategy under one roof, now operating independently of a holding company for the first time in over two decades | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises — banking, telecom, automotive — embedded... | 36 studios and 2,000+ specialists operating inside Accenture's enterprise consulting arm — the largest global footprint of any agency on this list, with compliance coverage to match | 3.9 | Full comparison |
| Work & Co | Premium brands, design paired with strong engineering. | An engineering-heavy studio with a client roster (Apple, IKEA, Nike, Disney) unusually strong for its size, now operating inside Accenture Song | 3.8 | Full comparison |
| Huge Inc | Large enterprise brands, big recently-restructured agency. | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | 3.7 | Full comparison |
| Fantasy | Consumer/tech brands, independent studio, growing AI practice. | Stayed independently owned for over two decades while most agencies its size sold to a holding company — with a client list (Nike, Disney, Spotify) to match the larger names on this list | 3.8 | Full comparison |
| Instrument | Brands wanting design bundled with marketing, Stagwell-network. | Blends product design with brand and marketing services at Stagwell-network scale, backed by a client list spanning Nike, Google, and Airbnb | 3.7 | Full comparison |
| MetaLab | Well-funded SaaS/fintech, full-stack design through design systems. | A design portfolio (Slack, Uber, Coinbase, Midjourney) that outsizes its 160-person headcount, covering the full stack from research through design systems | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, fintech — big-tech credibility, low... | An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size | 4.0 | Full comparison |
| ustwo | Enterprise/consumer teams, two decades, genuine product craft. | One of the few studios on this list that ships both enterprise client work and its own award-winning consumer product, Monument Valley | 4.0 | Full comparison |
| Ramotion | Startups/mid-market, brand identity plus product design. | Bundles brand identity work with UX/UI and app development for a client range spanning early-stage startups to Fortune 500 companies | 3.9 | Full comparison |
| Netguru | Companies wanting design plus full development, one team. | Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match | 4.0 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development, one studio. | 700+ delivered projects across 200+ clients, with independently verified 'Leading UX Design Team' recognition on Clutch | 4.5 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP through enterprise redesign. | Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked specialist, accessible pricing. | Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name | 4.6 | Full comparison |
| Bakken & Bæck | Tech companies (AI, decentralized systems), design plus research. | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase | 4.2 | Full comparison |
| Big Human | Startups/consumer brands, small senior studio, product builders. | A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work | 4.0 | Full comparison |
| Onething Design | Multi-vertical companies, one studio across five industries. | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.9 | Full comparison |
| UX studio | Complex B2B SaaS, research-first design partner. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.4 | Full comparison |
| Halo Lab | E-commerce/web-app teams, #1 Dribbble studio, award-heavy. | Currently ranked the #1 Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.5 | Full comparison |
UXDA FAQ
What is UXDA?
Twenty-five specialists, one vertical: banking and fintech UX, in 39 countries.
How much does UXDA charge?
UXDA uses fixed project, retainer pricing. Minimum engagement starts at $30K (per company website; independently unverifiable). A discovery call is required to get project-specific quotes.
What tech stack does UXDA use?
UXDA works with Figma, Sketch, Design systems/Storybook. Primary industries served include Financial services / fintech.
Is UXDA right for enterprise?
Banks and fintech, exclusively financial-services UX. 25+ team size. Key consideration: Exclusive fintech focus is a liability for any client outside financial services.
What are the best UXDA alternatives?
The best alternatives to UXDA depend on your use case. Top options are:
- Phenomenon Studio: runs a mandatory discovery phase before design work starts, then keeps the same senior team through development and post-launch support — a structural choice most competitors on this list don't make
- IDEO: originated the human-centered design methodology most of this list now practices, backed by roughly 24 studios and three decades of enterprise transformation work
- Frog: combines physical hardware design (iot, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped
Compare UXDA with other Product Design agencies
UXDA vs Phenomenon Studio UXDA vs IDEO UXDA vs Frog UXDA vs R/GA UXDA vs Accenture Song UXDA vs Work & Co UXDA vs Huge Inc UXDA vs Fantasy UXDA vs Instrument UXDA vs MetaLab UXDA vs Clay UXDA vs ustwo UXDA vs Ramotion UXDA vs Netguru UXDA vs Fireart Studio UXDA vs Qubstudio UXDA vs Excited UXDA vs Bakken & Bæck UXDA vs Big Human UXDA vs Onething Design UXDA vs UX studio UXDA vs Halo Lab
Verify all details directly with UXDA before making a decision.