Onething Design
BFSI-to-automotive product design studio with San Francisco and India delivery.
What is Onething Design?
Onething Design was renamed from a 2014 predecessor ('Ketchup Designs Studio') in 2015, so its founding year is treated as approximate. Headquartered in Gurugram, India with additional locations in Bangalore and San Francisco, the studio reports 52–73 employees depending on source. Onething serves a broader industry spread than most fintech-only specialists — BFSI, consumer products, enterprise, healthcare, and automotive — making industry breadth its defining trait.
Onething Design was founded in 2015 and is headquartered in Gurugram, India (also Bangalore and San Francisco). The firm employs 52–73 people and works primarily with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility sectors. Its primary differentiator is: Unusually broad industry coverage (BFSI, consumer, enterprise, healthcare, automotive) from one studio with US and India delivery presence.
Onething Design tech stack and services
| Service area | Details |
|---|---|
| BFSI product design for a bank or insurer | Available for Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility clients |
| Automotive digital interface design | Available for Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility clients |
| Multi-vertical enterprise product portfolio | Available for Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility clients |
Onething Design use cases
Short answer: Onething Design is best suited for companies needing a single studio that covers BFSI, consumer, enterprise, healthcare, and automotive design without switching vendors per vertical..
| Use case | Industries | Approach |
|---|---|---|
| BFSI product design for a bank or insurer | Financial services / fintech, Consumer products | Figma, Sketch |
| Automotive digital interface design | Financial services / fintech, Consumer products | Figma, Sketch |
| Multi-vertical enterprise product portfolio | Financial services / fintech, Consumer products | Figma, Sketch |
Onething Design pricing
Short answer: Onething Design uses a fixed project, dedicated team pricing approach. Minimum engagement starts at $10K (per company website; independently unverifiable).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $10K (per company website; independently unverifiable) | Well-defined scope |
| Dedicated team | Variable; depends on team size | Large programmes or team augmentation |
Onething Design pros and cons
| Advantages | Things to consider |
|---|---|
| +Covers five distinct industries from one team, useful for multi-vertical clients | -Founding year is approximate — the studio was renamed from an earlier predecessor in 2015 |
| +US (San Francisco) and India (Gurugram, Bangalore) delivery footprint supports round-the-clock work | -Broad five-industry positioning trades off some vertical-specific depth against specialists like UXDA |
| +$10K minimum engagement (per company website; independently unverifiable) is accessible relative to most competitors in this list | -Reported employee count varies by source (52–73), making capacity planning less precise |
| +A decade of operation under its current name, with roots stretching back further |
Onething Design vs alternatives
How Onething Design compares to the other top Product Design agencies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Venture-backed startups and established market leaders whose brand,... | HIPAA-compliant, NN/g-certified, full-cycle team with a 5.0 Clutch rating and 120+ shipped products behind $500M+ in client fundraising | 4.8 | Full comparison |
| IDEO | Large enterprises running multi-year, cross-functional design transformation programs... | The originating human-centered-design consultancy, with roughly 24 studios worldwide and decades of enterprise transformation case studies | 4.0 | Full comparison |
| Frog | Enterprises needing design that spans both digital products... | One of the few agencies in this list spanning both software and physical/IoT hardware design, at Capgemini Invent scale | 3.9 | Full comparison |
| R/GA | Large consumer and enterprise brands that need product... | Combines digital product design with marketing/brand strategy under one roof, now operating independently after its 2025 buyout from IPG | 3.8 | Full comparison |
| Accenture Song | Large regulated enterprises (banking, telecom, automotive) needing design... | 36 global studios and 2,000+ design specialists operating inside Accenture's enterprise transformation practice, giving unmatched scale and compliance coverage | 4.0 | Full comparison |
| Work & Co | Premium consumer and enterprise brands that need design... | Engineering-led product design studio with an unusually premium client roster (Apple, IKEA, Nike, Disney) for its size | 3.9 | Full comparison |
| Huge Inc | Large enterprise brands comfortable with a big, recently-restructured... | One of the largest and longest-running digital agencies on this list, post-merger with Hero Digital under AEA Investors ownership | 3.8 | Full comparison |
| MetaLab | Well-funded SaaS and fintech companies that need full-stack... | Design credits spanning Slack, Uber, Coinbase, and Midjourney give MetaLab one of the strongest SaaS/fintech portfolios in this list | 4.2 | Full comparison |
| Clay | B2B SaaS, AI, and fintech companies that want... | Deep B2B/SaaS/AI/fintech design experience with a client list (Coinbase, Uber, Meta, Google, Slack) unusually strong for an unconfirmed-size boutique | 4.2 | Full comparison |
| ustwo | Enterprise and consumer product teams that want a... | Combines enterprise client work (JPMorgan) with genuine consumer product craft, evidenced by its own award-winning game Monument Valley | 4.3 | Full comparison |
| Ramotion | Startups and mid-market companies that need brand identity... | Combines brand identity work with UX/UI and app development, serving a wide range from startups to Fortune 500 clients | 4.1 | Full comparison |
| Fireart Studio | Startups and mid-market companies that want a single... | 700+ delivered projects across 200+ clients with independently-verified 'Leading UX Design Team' recognition on Clutch | 4.5 | Full comparison |
| Qubstudio | Fintech, logistics, and healthcare companies needing anything from... | Ranked #1 UX/UI agency on Clutch's 2026 rankings with 90+ reviews, backed by Red Dot Design Award recognition | 4.6 | Full comparison |
| Excited | SaaS and fintech product teams that want a... | Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, and healthcare teams wanting a perfect-rated... | 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international design awards from Behance, Awwwards, and FWA | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, and nonprofits needing strategy-led product design... | 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques | 4.0 | Full comparison |
| Eleken | SaaS companies that want an embedded designer on... | Subscription embedded-team model (~$6,599/month) exclusively for SaaS, backed by a 4.9 Clutch rating across 200+ projects | 4.2 | Full comparison |
| UXDA | Banks and fintech companies that want a studio... | The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Topflight Apps | Healthcare, fintech, and AI startups that want a... | Monthly-subscription engagement style built specifically around healthcare, fintech, and AI app development | 4.1 | Full comparison |
| UX studio | B2B SaaS teams with complex products that need... | Research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.4 | Full comparison |
| Halo Lab | E-commerce, marketing-site, and web-app teams that want a... | Top-1 Dribbble Team globally with 70+ design awards and a 4.9 Clutch rating across 60+ reviews | 4.4 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS, AI, and mobile app teams that... | One of the most accessible entry points in this roster via a subscription-style engagement model rather than a large upfront fixed-price contract | 3.8 | Full comparison |
Onething Design FAQ
What is Onething Design?
Onething Design was renamed from a 2014 predecessor ('Ketchup Designs Studio') in 2015, so its founding year is treated as approximate. Headquartered in Gurugram, India with additional locations in Bangalore and San Francisco, the studio reports 52–73 employees depending on source. Onething serves a broader industry spread than most fintech-only specialists — BFSI, consumer products, enterprise, healthcare, and automotive — making industry breadth its defining trait.
How much does Onething Design charge?
Onething Design uses fixed project, dedicated team pricing. Minimum engagement starts at $10K (per company website; independently unverifiable). A discovery call is required to get project-specific quotes.
What tech stack does Onething Design use?
Onething Design works with Figma, Sketch, Adobe Creative Suite. Primary industries served include Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Is Onething Design right for enterprise?
Companies needing a single studio that covers BFSI, consumer, enterprise, healthcare, and automotive design without switching vendors per vertical.. 52–73 team size. Key consideration: Founding year is approximate — the studio was renamed from an earlier predecessor in 2015.
What are the best Onething Design alternatives?
The best alternatives to Onething Design depend on your use case. Top options are:
- Phenomenon Studio: hipaa-compliant, nn/g-certified, full-cycle team with a 5.0 clutch rating and 120+ shipped products behind $500m+ in client fundraising
- IDEO: the originating human-centered-design consultancy, with roughly 24 studios worldwide and decades of enterprise transformation case studies
- Frog: one of the few agencies in this list spanning both software and physical/iot hardware design, at capgemini invent scale
Compare Onething Design with other Product Design agencies
Last reviewed: July 2026. Verify all details directly with Onething Design before making a decision.