Huge Inc vs Onething Design: full comparison for 2026
Quick verdict
Onething Design (3.9/5) edges ahead of Huge Inc (3.7/5) overall. Onething Design is the better choice for multi-vertical companies, one studio across five industries. Huge Inc is the stronger option for large enterprise brands, big recently-restructured agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Onething Design: head-to-head summary
| Criterion | Huge Inc | Onething Design |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Gurugram, India (also Bangalore and San Francisco) |
| Team size | ~1,240 | 52–73 |
| Rating | 3.7 / 5 | 3.9 / 5 |
| Primary differentiator | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Adobe Creative Suite |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Huge Inc vs Onething Design: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
Onething Design
What's now Onething Design was renamed from an earlier studio, Ketchup Designs Studio, in 2015, so its founding date is best treated as approximate. Headquartered in Gurugram, India, with additional offices in Bangalore and San Francisco, the studio reports 52–73 employees depending on source. Where most boutiques on this list specialize, Onething goes the other direction — BFSI, consumer products, enterprise, healthcare, and automotive all sit inside one team's portfolio.
Services and capabilities: Huge Inc vs Onething Design
| Capability | Huge Inc | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Onething Design
| Framework / platform | Huge Inc | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Onething Design
| Criterion | Huge Inc | Onething Design |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Onething Design
| Dimension | Huge Inc | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Onething Design: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design case studies and brand history |
| + | Post-merger headcount of roughly 1,240 gives significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger brings additional capabilities into the combined agency |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| - | Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| Onething Design | |
|---|---|
| + | Covers five distinct industries from one team, useful for multi-vertical clients |
| + | US (San Francisco) and India (Gurugram, Bangalore) delivery footprint supports near round-the-clock work |
| + | $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most studios on this list |
| + | A decade of operation under its current name, with roots reaching back further |
| - | Founding year is approximate — the studio was renamed from an earlier predecessor in 2015 |
| - | Five-industry breadth trades off some vertical-specific depth against single-vertical specialists like UXDA |
| - | Reported employee count varies by source (52–73), making capacity planning less precise |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Huge Inc vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Onething Design |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Onething Design ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Onething Design
| Use case | Huge Inc fit | Onething Design fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Onething Design
Onething Design (3.9/5) is the stronger overall choice for most Product Design projects. Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Onething Design FAQ
Is Huge Inc better than Onething Design?
Onething Design (3.9/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design case studies and brand history. Onething Design's strongest advantage: covers five distinct industries from one team, useful for multi-vertical clients.
How do Huge Inc and Onething Design differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Onething Design?
Huge Inc's primary differentiator is: one of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (~1,240 vs 52–73), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Consumer products).
Verify all details directly with each agency before making a decision.