Huge Inc
A 26-year-old agency name, freshly restructured under private equity.
Founded 1999 | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | ~1,240 employees
product-designbrandingweb-designweb-developmentux-research
What is Huge Inc?
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
Huge Inc works primarily with clients in Enterprise transformation, Consumer products sectors. Its primary differentiator is: One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital.
Huge Inc tech stack and services
FigmaAdobe Creative SuiteReactWebflow
| Service area |
|---|
| Product Design |
| Branding |
| Web Design |
| Web Development |
| UX Research |
Huge Inc pricing
Short answer: Huge Inc uses a project-based, retainer pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
Huge Inc does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
Huge Inc pros and cons
| Advantages | Things to consider |
|---|---|
| +26 years of enterprise digital design case studies and brand history | -Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| +Post-merger headcount of roughly 1,240 gives significant delivery capacity | -Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| +Service range spans brand, product, and web design and development | -Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| +The Hero Digital merger brings additional capabilities into the combined agency |
Huge Inc vs alternatives
How Huge Inc compares to the other top Product Design agencies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Founders needing one accountable team, not a design/dev... | Runs a mandatory discovery phase before design work starts, then keeps the same senior team through development and post-launch support — a structural choice most competitors on this list don't make | 4.9 | Full comparison |
| IDEO | Enterprises, multi-year transformation programs, big budgets. | Originated the human-centered design methodology most of this list now practices, backed by roughly 24 studios and three decades of enterprise transformation work | 3.8 | Full comparison |
| Frog | Enterprises needing digital plus physical product design. | Combines physical hardware design (IoT, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped | 3.7 | Full comparison |
| R/GA | Large brands, product design bundled with marketing. | Pairs product design with marketing and brand strategy under one roof, now operating independently of a holding company for the first time in over two decades | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises — banking, telecom, automotive — embedded... | 36 studios and 2,000+ specialists operating inside Accenture's enterprise consulting arm — the largest global footprint of any agency on this list, with compliance coverage to match | 3.9 | Full comparison |
| Work & Co | Premium brands, design paired with strong engineering. | An engineering-heavy studio with a client roster (Apple, IKEA, Nike, Disney) unusually strong for its size, now operating inside Accenture Song | 3.8 | Full comparison |
| Fantasy | Consumer/tech brands, independent studio, growing AI practice. | Stayed independently owned for over two decades while most agencies its size sold to a holding company — with a client list (Nike, Disney, Spotify) to match the larger names on this list | 3.8 | Full comparison |
| Instrument | Brands wanting design bundled with marketing, Stagwell-network. | Blends product design with brand and marketing services at Stagwell-network scale, backed by a client list spanning Nike, Google, and Airbnb | 3.7 | Full comparison |
| MetaLab | Well-funded SaaS/fintech, full-stack design through design systems. | A design portfolio (Slack, Uber, Coinbase, Midjourney) that outsizes its 160-person headcount, covering the full stack from research through design systems | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, fintech — big-tech credibility, low... | An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size | 4.0 | Full comparison |
| ustwo | Enterprise/consumer teams, two decades, genuine product craft. | One of the few studios on this list that ships both enterprise client work and its own award-winning consumer product, Monument Valley | 4.0 | Full comparison |
| Ramotion | Startups/mid-market, brand identity plus product design. | Bundles brand identity work with UX/UI and app development for a client range spanning early-stage startups to Fortune 500 companies | 3.9 | Full comparison |
| Netguru | Companies wanting design plus full development, one team. | Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match | 4.0 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development, one studio. | 700+ delivered projects across 200+ clients, with independently verified 'Leading UX Design Team' recognition on Clutch | 4.5 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP through enterprise redesign. | Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked specialist, accessible pricing. | Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name | 4.6 | Full comparison |
| Bakken & Bæck | Tech companies (AI, decentralized systems), design plus research. | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase | 4.2 | Full comparison |
| Big Human | Startups/consumer brands, small senior studio, product builders. | A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work | 4.0 | Full comparison |
| UXDA | Banks and fintech, exclusively financial-services UX. | The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Onething Design | Multi-vertical companies, one studio across five industries. | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.9 | Full comparison |
| UX studio | Complex B2B SaaS, research-first design partner. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.4 | Full comparison |
| Halo Lab | E-commerce/web-app teams, #1 Dribbble studio, award-heavy. | Currently ranked the #1 Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.5 | Full comparison |
Huge Inc FAQ
What is Huge Inc?
A 26-year-old agency name, freshly restructured under private equity.
How much does Huge Inc charge?
Huge Inc uses project-based, retainer pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does Huge Inc use?
Huge Inc works with Figma, Adobe Creative Suite, React, Webflow. Primary industries served include Enterprise transformation, Consumer products.
Is Huge Inc right for enterprise?
Large enterprise brands, big recently-restructured agency. ~1,240 team size. Key consideration: Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling.
What are the best Huge Inc alternatives?
The best alternatives to Huge Inc depend on your use case. Top options are:
- Phenomenon Studio: runs a mandatory discovery phase before design work starts, then keeps the same senior team through development and post-launch support — a structural choice most competitors on this list don't make
- IDEO: originated the human-centered design methodology most of this list now practices, backed by roughly 24 studios and three decades of enterprise transformation work
- Frog: combines physical hardware design (iot, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped
Compare Huge Inc with other Product Design agencies
Huge Inc vs Phenomenon Studio Huge Inc vs IDEO Huge Inc vs Frog Huge Inc vs R/GA Huge Inc vs Accenture Song Huge Inc vs Work & Co Huge Inc vs Fantasy Huge Inc vs Instrument Huge Inc vs MetaLab Huge Inc vs Clay Huge Inc vs ustwo Huge Inc vs Ramotion Huge Inc vs Netguru Huge Inc vs Fireart Studio Huge Inc vs Qubstudio Huge Inc vs Excited Huge Inc vs Bakken & Bæck Huge Inc vs Big Human Huge Inc vs UXDA Huge Inc vs Onething Design Huge Inc vs UX studio Huge Inc vs Halo Lab
Verify all details directly with Huge Inc before making a decision.