Huge Inc vs Fantasy: full comparison for 2026
Quick verdict
Fantasy (3.8/5) edges ahead of Huge Inc (3.7/5) overall. Fantasy is the better choice for Consumer/tech brands, independent studio, growing AI practice. Huge Inc is the stronger option for large enterprise brands, big recently-restructured agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Fantasy: head-to-head summary
| Criterion | Huge Inc | Fantasy |
|---|---|---|
| Founded | 1999 | 1999 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | San Francisco, CA, USA (also New York, NY) |
| Team size | ~1,240 | Not published |
| Rating | 3.7 / 5 | 3.8 / 5 |
| Primary differentiator | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | Stayed independently owned for over two decades while most agencies its size sold to a holding company — with a client list (Nike, Disney, Spotify) to match the larger names on this list |
| Pricing model | Project-based, retainer | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Adobe Creative Suite, Miro |
| Industries served | Enterprise transformation, Consumer products | Consumer products, Enterprise transformation, Automotive & mobility |
Huge Inc vs Fantasy: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
Fantasy
Fantasy — originally Fantasy Interactive — has operated independently since 1999 out of studios in San Francisco and New York, which alone sets it apart from most large agencies on this list that have since been folded into a holding company. Its client history reads like a highlight reel: Nike, Disney, Microsoft, Netflix, Spotify, Ford, Google, and Samsung, with more recent work for 23andMe and Rokid. The studio has leaned increasingly into AI-native product design in recent years, positioning itself at the intersection of AI, product strategy, and human-centered design across categories from automotive to wearables.
Services and capabilities: Huge Inc vs Fantasy
| Capability | Huge Inc | Fantasy |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Fantasy
| Framework / platform | Huge Inc | Fantasy |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Fantasy
| Criterion | Huge Inc | Fantasy |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Fantasy
| Dimension | Huge Inc | Fantasy |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Consumer products, Enterprise transformation, Automotive & mobility |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Consumer product design for an established or legacy-adjacent brand, AI feature design layered onto an existing product |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Fantasy: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design case studies and brand history |
| + | Post-merger headcount of roughly 1,240 gives significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger brings additional capabilities into the combined agency |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| - | Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| Fantasy | |
|---|---|
| + | Independently owned since 1999, avoiding the holding-company consolidation that's absorbed several peers on this list |
| + | Client history spans Nike, Disney, Microsoft, Netflix, and Spotify — a roster on par with much larger agencies |
| + | Increasingly positioned around AI-native product design, not just legacy interface work |
| + | Two studio locations (San Francisco, New York) support both coasts without a large global footprint to manage |
| - | Team size isn't published, making it hard to judge delivery capacity against studios that disclose headcount |
| - | Marquee client list suggests enterprise-level pricing, though no minimum engagement is published |
| - | Recent AI-native repositioning means less of a public track record in that specific specialization than its legacy design work |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Fantasy?
A typical fit: consumer product design for an established or legacy-adjacent brand.
Stayed independently owned for over two decades while most agencies its size sold to a holding company — with a client list (Nike, Disney, Spotify) to match the larger names on this list. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Automotive & mobility.
Decision matrix: Huge Inc vs Fantasy
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Fantasy (Not published) |
| You need specialist depth in a specific vertical | Fantasy |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Fantasy
| Use case | Huge Inc fit | Fantasy fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Consumer product design for an established or legacy-adjacent brand | Strong | Strong | Both equally |
| AI feature design layered onto an existing product | Limited | Strong | Fantasy |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Fantasy
Fantasy (3.8/5) is the stronger overall choice for most Product Design projects. Stayed independently owned for over two decades while most agencies its size sold to a holding company — with a client list (Nike, Disney, Spotify) to match the larger names on this list.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Fantasy FAQ
Is Huge Inc better than Fantasy?
Fantasy (3.8/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design case studies and brand history. Fantasy's strongest advantage: independently owned since 1999, avoiding the holding-company consolidation that's absorbed several peers on this list.
How do Huge Inc and Fantasy differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Fantasy uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Fantasy?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Fantasy?
Huge Inc's primary differentiator is: one of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Fantasy's primary differentiator is: stayed independently owned for over two decades while most agencies its size sold to a holding company — with a client list (Nike, Disney, Spotify) to match the larger names on this list. They also differ in team size (~1,240 vs Not published), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Consumer products, Enterprise transformation).
Verify all details directly with each agency before making a decision.