Frog
One of the last agencies still designing hardware and software under the same roof.
What is Frog?
Frog's lineage runs back to 1969 as Esslinger Design in Germany before the frog design brand took shape; ownership passed through Aricent and Altran before Capgemini folded the studio into Capgemini Invent in 2019. Capgemini has since merged additional shops — Fahrenheit 212, Idean, June21 — into the frog name, bringing the practice to roughly 2,000 people across 35 studios. What still sets it apart from most of this list is scope: frog designs physical products (IoT devices, automotive interiors, medical hardware) alongside software, a combination fewer and fewer studios still offer.
Frog works primarily with clients in Enterprise transformation, Consumer products, Healthcare sectors. Its primary differentiator is: Combines physical hardware design (IoT, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped.
Frog tech stack and services
| Service area |
|---|
| Product Design |
| UX Research |
| Design Systems |
| Mobile App Design |
Frog pricing
Short answer: Frog uses a project-based, enterprise consulting engagements pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
Frog pros and cons
| Advantages | Things to consider |
|---|---|
| +Rare hardware-plus-software design capability spanning IoT, automotive, and medical devices | -Operates as a consulting-firm brand inside Capgemini Invent rather than an independent studio — worth factoring into vendor evaluations |
| +35 global studios give real multi-region enterprise coverage | -Multiple legacy agencies (Fahrenheit 212, Idean, June21) were absorbed into the frog name, which can mean inconsistent team continuity between projects |
| +More than five decades of design history and case studies to draw from | -Large consulting-firm overhead can slow smaller, faster-moving engagements relative to boutique studios |
| +Capgemini Invent backing opens access to broader technology-consulting resources beyond design |
Frog vs alternatives
How Frog compares to the other top Product Design agencies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Founders needing one accountable team, not a design/dev... | Runs a mandatory discovery phase before design work starts, then keeps the same senior team through development and post-launch support — a structural choice most competitors on this list don't make | 4.9 | Full comparison |
| IDEO | Enterprises, multi-year transformation programs, big budgets. | Originated the human-centered design methodology most of this list now practices, backed by roughly 24 studios and three decades of enterprise transformation work | 3.8 | Full comparison |
| R/GA | Large brands, product design bundled with marketing. | Pairs product design with marketing and brand strategy under one roof, now operating independently of a holding company for the first time in over two decades | 3.7 | Full comparison |
| Accenture Song | Regulated enterprises — banking, telecom, automotive — embedded... | 36 studios and 2,000+ specialists operating inside Accenture's enterprise consulting arm — the largest global footprint of any agency on this list, with compliance coverage to match | 3.9 | Full comparison |
| Work & Co | Premium brands, design paired with strong engineering. | An engineering-heavy studio with a client roster (Apple, IKEA, Nike, Disney) unusually strong for its size, now operating inside Accenture Song | 3.8 | Full comparison |
| Huge Inc | Large enterprise brands, big recently-restructured agency. | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | 3.7 | Full comparison |
| Fantasy | Consumer/tech brands, independent studio, growing AI practice. | Stayed independently owned for over two decades while most agencies its size sold to a holding company — with a client list (Nike, Disney, Spotify) to match the larger names on this list | 3.8 | Full comparison |
| Instrument | Brands wanting design bundled with marketing, Stagwell-network. | Blends product design with brand and marketing services at Stagwell-network scale, backed by a client list spanning Nike, Google, and Airbnb | 3.7 | Full comparison |
| MetaLab | Well-funded SaaS/fintech, full-stack design through design systems. | A design portfolio (Slack, Uber, Coinbase, Midjourney) that outsizes its 160-person headcount, covering the full stack from research through design systems | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, fintech — big-tech credibility, low... | An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size | 4.0 | Full comparison |
| ustwo | Enterprise/consumer teams, two decades, genuine product craft. | One of the few studios on this list that ships both enterprise client work and its own award-winning consumer product, Monument Valley | 4.0 | Full comparison |
| Ramotion | Startups/mid-market, brand identity plus product design. | Bundles brand identity work with UX/UI and app development for a client range spanning early-stage startups to Fortune 500 companies | 3.9 | Full comparison |
| Netguru | Companies wanting design plus full development, one team. | Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match | 4.0 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development, one studio. | 700+ delivered projects across 200+ clients, with independently verified 'Leading UX Design Team' recognition on Clutch | 4.5 | Full comparison |
| Qubstudio | Fintech, logistics, healthcare — MVP through enterprise redesign. | Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top | 4.6 | Full comparison |
| Excited | SaaS/fintech teams, Clutch-ranked specialist, accessible pricing. | Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name | 4.6 | Full comparison |
| Bakken & Bæck | Tech companies (AI, decentralized systems), design plus research. | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase | 4.2 | Full comparison |
| Big Human | Startups/consumer brands, small senior studio, product builders. | A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work | 4.0 | Full comparison |
| UXDA | Banks and fintech, exclusively financial-services UX. | The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Onething Design | Multi-vertical companies, one studio across five industries. | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence | 3.9 | Full comparison |
| UX studio | Complex B2B SaaS, research-first design partner. | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.4 | Full comparison |
| Halo Lab | E-commerce/web-app teams, #1 Dribbble studio, award-heavy. | Currently ranked the #1 Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating | 4.5 | Full comparison |
Frog FAQ
What is Frog?
One of the last agencies still designing hardware and software under the same roof.
How much does Frog charge?
Frog uses project-based, enterprise consulting engagements pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does Frog use?
Frog works with Figma, Adobe Creative Suite, Miro, Design systems/Storybook. Primary industries served include Enterprise transformation, Consumer products, Healthcare.
Is Frog right for enterprise?
Enterprises needing digital plus physical product design. 2,000+ team size. Key consideration: Operates as a consulting-firm brand inside Capgemini Invent rather than an independent studio — worth factoring into vendor evaluations.
What are the best Frog alternatives?
The best alternatives to Frog depend on your use case. Top options are:
- Phenomenon Studio: runs a mandatory discovery phase before design work starts, then keeps the same senior team through development and post-launch support — a structural choice most competitors on this list don't make
- IDEO: originated the human-centered design methodology most of this list now practices, backed by roughly 24 studios and three decades of enterprise transformation work
- R/GA: pairs product design with marketing and brand strategy under one roof, now operating independently of a holding company for the first time in over two decades
Compare Frog with other Product Design agencies
Verify all details directly with Frog before making a decision.