R/GA
Digital product and service design fused with marketing and technology, at global scale.
What is R/GA?
Founded in 1977 and headquartered in New York City, R/GA operates from ten countries including Austin, London, São Paulo, Singapore, and Stockholm. R/GA spent 23 years inside Interpublic Group before completing an independent buyout in March 2025 with private equity partner Truelink Capital — a recent ownership change worth disclosing. The firm's positioning fuses digital product and service design with marketing and technology, producing strong enterprise and consumer platform work for large brands.
R/GA was founded in 1977 and is headquartered in New York City, NY, USA. The firm employs ~2,000 people and works primarily with clients in Enterprise transformation, Consumer products, Media & entertainment sectors. Its primary differentiator is: Combines digital product design with marketing/brand strategy under one roof, now operating independently after its 2025 buyout from IPG.
R/GA tech stack and services
| Service area | Details |
|---|---|
| Consumer platform redesign tied to a brand relaunch | Available for Enterprise transformation, Consumer products, Media & entertainment clients |
| Enterprise digital product with a marketing/campaign component | Available for Enterprise transformation, Consumer products, Media & entertainment clients |
| Multi-region product and service design programs | Available for Enterprise transformation, Consumer products, Media & entertainment clients |
R/GA use cases
Short answer: R/GA is best suited for large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions..
| Use case | Industries | Approach |
|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
| Enterprise digital product with a marketing/campaign component | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
| Multi-region product and service design programs | Enterprise transformation, Consumer products | Figma, Adobe Creative Suite |
R/GA pricing
Short answer: R/GA uses a project-based, retainer for ongoing programs pricing approach. Minimum engagement starts at Not published.
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From Not published | Well-defined scope |
| Retainer | Monthly rate; not public | Ongoing AI engineering |
R/GA pros and cons
| Advantages | Things to consider |
|---|---|
| +Fuses product design with marketing and brand strategy, useful for clients who need both under one vendor | -Recent (March 2025) ownership change from Interpublic Group to a private-equity-backed independent structure — still stabilizing post-buyout |
| +Global presence across ten countries covering North America, Europe, Latin America, and APAC | -Marketing-led positioning means less pure product-design specialist depth than boutique studios |
| +Nearly five decades of brand and case-study history | -Scale suits large brand budgets more than startup-stage product teams |
| +Now operating independently after a 2025 buyout, following 23 years inside Interpublic Group |
R/GA vs alternatives
How R/GA compares to the other top Product Design agencies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Venture-backed startups and established market leaders whose brand,... | HIPAA-compliant, NN/g-certified, full-cycle team with a 5.0 Clutch rating and 120+ shipped products behind $500M+ in client fundraising | 4.8 | Full comparison |
| IDEO | Large enterprises running multi-year, cross-functional design transformation programs... | The originating human-centered-design consultancy, with roughly 24 studios worldwide and decades of enterprise transformation case studies | 4.0 | Full comparison |
| Frog | Enterprises needing design that spans both digital products... | One of the few agencies in this list spanning both software and physical/IoT hardware design, at Capgemini Invent scale | 3.9 | Full comparison |
| Accenture Song | Large regulated enterprises (banking, telecom, automotive) needing design... | 36 global studios and 2,000+ design specialists operating inside Accenture's enterprise transformation practice, giving unmatched scale and compliance coverage | 4.0 | Full comparison |
| Work & Co | Premium consumer and enterprise brands that need design... | Engineering-led product design studio with an unusually premium client roster (Apple, IKEA, Nike, Disney) for its size | 3.9 | Full comparison |
| Huge Inc | Large enterprise brands comfortable with a big, recently-restructured... | One of the largest and longest-running digital agencies on this list, post-merger with Hero Digital under AEA Investors ownership | 3.8 | Full comparison |
| MetaLab | Well-funded SaaS and fintech companies that need full-stack... | Design credits spanning Slack, Uber, Coinbase, and Midjourney give MetaLab one of the strongest SaaS/fintech portfolios in this list | 4.2 | Full comparison |
| Clay | B2B SaaS, AI, and fintech companies that want... | Deep B2B/SaaS/AI/fintech design experience with a client list (Coinbase, Uber, Meta, Google, Slack) unusually strong for an unconfirmed-size boutique | 4.2 | Full comparison |
| ustwo | Enterprise and consumer product teams that want a... | Combines enterprise client work (JPMorgan) with genuine consumer product craft, evidenced by its own award-winning game Monument Valley | 4.3 | Full comparison |
| Ramotion | Startups and mid-market companies that need brand identity... | Combines brand identity work with UX/UI and app development, serving a wide range from startups to Fortune 500 clients | 4.1 | Full comparison |
| Fireart Studio | Startups and mid-market companies that want a single... | 700+ delivered projects across 200+ clients with independently-verified 'Leading UX Design Team' recognition on Clutch | 4.5 | Full comparison |
| Qubstudio | Fintech, logistics, and healthcare companies needing anything from... | Ranked #1 UX/UI agency on Clutch's 2026 rankings with 90+ reviews, backed by Red Dot Design Award recognition | 4.6 | Full comparison |
| Excited | SaaS and fintech product teams that want a... | Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name | 4.6 | Full comparison |
| Gapsy Studio | Fintech, SaaS, and healthcare teams wanting a perfect-rated... | 5.0/5.0 Clutch rating across 52 reviews, backed by 13+ international design awards from Behance, Awwwards, and FWA | 4.5 | Full comparison |
| Goji Labs | Startups, entrepreneurs, and nonprofits needing strategy-led product design... | 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques | 4.0 | Full comparison |
| Eleken | SaaS companies that want an embedded designer on... | Subscription embedded-team model (~$6,599/month) exclusively for SaaS, backed by a 4.9 Clutch rating across 200+ projects | 4.2 | Full comparison |
| UXDA | Banks and fintech companies that want a studio... | The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.3 | Full comparison |
| Onething Design | Companies needing a single studio that covers BFSI,... | Unusually broad industry coverage (BFSI, consumer, enterprise, healthcare, automotive) from one studio with US and India delivery presence | 3.9 | Full comparison |
| Topflight Apps | Healthcare, fintech, and AI startups that want a... | Monthly-subscription engagement style built specifically around healthcare, fintech, and AI app development | 4.1 | Full comparison |
| UX studio | B2B SaaS teams with complex products that need... | Research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products | 4.4 | Full comparison |
| Halo Lab | E-commerce, marketing-site, and web-app teams that want a... | Top-1 Dribbble Team globally with 70+ design awards and a 4.9 Clutch rating across 60+ reviews | 4.4 | Full comparison |
| Spaceberry Studio | Budget-conscious SaaS, AI, and mobile app teams that... | One of the most accessible entry points in this roster via a subscription-style engagement model rather than a large upfront fixed-price contract | 3.8 | Full comparison |
R/GA FAQ
What is R/GA?
Founded in 1977 and headquartered in New York City, R/GA operates from ten countries including Austin, London, São Paulo, Singapore, and Stockholm. R/GA spent 23 years inside Interpublic Group before completing an independent buyout in March 2025 with private equity partner Truelink Capital — a recent ownership change worth disclosing. The firm's positioning fuses digital product and service design with marketing and technology, producing strong enterprise and consumer platform work for large brands.
How much does R/GA charge?
R/GA uses project-based, retainer for ongoing programs pricing. Minimum engagement starts at Not published. A discovery call is required to get project-specific quotes.
What tech stack does R/GA use?
R/GA works with Figma, Adobe Creative Suite, After Effects, Miro. Primary industries served include Enterprise transformation, Consumer products, Media & entertainment.
Is R/GA right for enterprise?
Large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions.. ~2,000 team size. Key consideration: Recent (March 2025) ownership change from Interpublic Group to a private-equity-backed independent structure — still stabilizing post-buyout.
What are the best R/GA alternatives?
The best alternatives to R/GA depend on your use case. Top options are:
- Phenomenon Studio: hipaa-compliant, nn/g-certified, full-cycle team with a 5.0 clutch rating and 120+ shipped products behind $500m+ in client fundraising
- IDEO: the originating human-centered-design consultancy, with roughly 24 studios worldwide and decades of enterprise transformation case studies
- Frog: one of the few agencies in this list spanning both software and physical/iot hardware design, at capgemini invent scale
Compare R/GA with other Product Design agencies
Last reviewed: July 2026. Verify all details directly with R/GA before making a decision.