R/GA vs Qubstudio: full comparison for 2026
Quick verdict
Qubstudio (4.6/5) edges ahead of R/GA (3.7/5) overall. Qubstudio is the better choice for Fintech, logistics, healthcare — MVP through enterprise redesign. R/GA is the stronger option for large brands, product design bundled with marketing. The right choice depends on your project size, budget, and required tech stack.
R/GA vs Qubstudio: head-to-head summary
| Criterion | R/GA | Qubstudio |
|---|---|---|
| Founded | 1977 | 2006 |
| HQ | New York City, NY, USA | London, UK (Canary Wharf), Ukraine-based delivery team |
| Team size | ~2,000 | 51–200 (company states ~70 creative professionals) |
| Rating | 3.7 / 5 | 4.6 / 5 |
| Primary differentiator | Pairs product design with marketing and brand strategy under one roof, now operating independently of a holding company for the first time in over two decades | Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top |
| Pricing model | Project-based, retainer for ongoing programs | Fixed project, dedicated team |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, Sketch, Webflow |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, Healthcare |
R/GA vs Qubstudio: overview
R/GA
R/GA has operated out of New York since 1977 and today works from ten countries, including offices in Austin, London, São Paulo, Singapore, and Stockholm. For 23 years it sat inside Interpublic Group before completing an independent buyout with private equity partner Truelink Capital in March 2025 — recent enough that prospective clients should ask how the transition has settled. The firm's pitch has always leaned toward pairing digital product design with marketing and brand strategy, which shows up in its enterprise and consumer platform work for large brands.
Qubstudio
Qubstudio was founded around 2006 or 2007 (sources disagree on the exact year) and is headquartered in London's Canary Wharf, with delivery handled by a Ukraine-based team. The company states roughly 70 creative professionals, sitting inside a broader 51–200 employee band reported by directories. In Clutch's 2026 rankings, Qubstudio came out #1 among UX/UI agencies across 90+ reviews, and has separately picked up Red Dot Design Award and UX Design Awards recognition, working across fintech, logistics, healthcare, and EdTech from MVP launches through enterprise redesigns.
Services and capabilities: R/GA vs Qubstudio
| Capability | R/GA | Qubstudio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs Qubstudio
| Framework / platform | R/GA | Qubstudio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: R/GA vs Qubstudio
| Criterion | R/GA | Qubstudio |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: R/GA vs Qubstudio
| Dimension | R/GA | Qubstudio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech, Healthcare |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing or campaign component | Fintech MVP launch design, Logistics platform UX overhaul |
| Typical project type | Fixed project | Fixed project |
R/GA vs Qubstudio: pros and cons
| R/GA | |
|---|---|
| + | Combines product design with marketing and brand strategy, useful for clients who'd otherwise need two vendors |
| + | Ten-country footprint covers North America, Europe, Latin America, and Asia-Pacific |
| + | Nearly five decades of brand history and case studies |
| + | Now independently owned following its March 2025 buyout, after 23 years inside Interpublic Group |
| - | The 2025 ownership change from Interpublic Group to a private-equity-backed independent structure is still recent and worth asking about directly |
| - | Marketing-led positioning means less pure product-design specialization than boutique studios built around design alone |
| - | Scale and pricing tend to suit large brand budgets more than startup-stage product teams |
| Qubstudio | |
|---|---|
| + | Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ public reviews |
| + | Red Dot Design Award and UX Design Awards recognition independently verify design quality |
| + | Nearly two decades of operation with a London HQ and a Ukraine-based delivery team |
| + | Covers everything from MVP launches to enterprise digital transformation |
| - | Founding year is disputed between sources (2006 vs. 2007) — treated here as approximate |
| - | Ukraine-based delivery introduces the same regional-continuity considerations as other Ukraine-rooted studios on this list |
| - | The 51–200 employee band from directories is wide; the company's own ~70 creative professionals figure is more precise but self-reported |
Who should choose R/GA?
A typical fit: consumer platform redesign tied to a brand relaunch.
Pairs product design with marketing and brand strategy under one roof, now operating independently of a holding company for the first time in over two decades. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Qubstudio?
A typical fit: fintech MVP launch design.
Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Healthcare.
Decision matrix: R/GA vs Qubstudio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Qubstudio |
| Your budget is at the lower end | Compare: R/GA (Not published) vs Qubstudio ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | R/GA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs Qubstudio
| Use case | R/GA fit | Qubstudio fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Limited | R/GA |
| Enterprise digital product with a marketing or campaign component | Strong | Strong | Both equally |
| Fintech MVP launch design | Limited | Strong | Qubstudio |
| Logistics platform UX overhaul | Limited | Strong | Qubstudio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs Qubstudio
Qubstudio (4.6/5) is the stronger overall choice for most Product Design projects. Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top.
R/GA (3.7/5) is worth a look if you need enterprise digital product with a marketing or campaign component. If your situation matches that, R/GA is a competitive option.
Related comparisons
R/GA vs Qubstudio FAQ
Is R/GA better than Qubstudio?
Qubstudio (4.6/5) scores higher overall, but "better" depends on your use case. R/GA's strongest advantage: combines product design with marketing and brand strategy, useful for clients who'd otherwise need two vendors. Qubstudio's strongest advantage: ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ public reviews.
How do R/GA and Qubstudio differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. Qubstudio uses fixed project, dedicated team pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or Qubstudio?
Qubstudio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between R/GA and Qubstudio?
R/GA's primary differentiator is: pairs product design with marketing and brand strategy under one roof, now operating independently of a holding company for the first time in over two decades. Qubstudio's primary differentiator is: ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. They also differ in team size (~2,000 vs 51–200 (company states ~70 creative professionals)), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Healthcare).
Verify all details directly with each agency before making a decision.