R/GA vs Work & Co: full comparison for 2026
Quick verdict
Work & Co (3.9/5) edges ahead of R/GA (3.8/5) overall. Work & Co is the better choice for premium consumer and enterprise brands that need design paired with strong front-end engineering execution.. R/GA is the stronger option for large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions.. The right choice depends on your project size, budget, and required tech stack.
R/GA vs Work & Co: head-to-head summary
| Criterion | R/GA | Work & Co |
|---|---|---|
| Founded | 1977 | 2013 |
| HQ | New York City, NY, USA | Dumbo, Brooklyn, NY, USA |
| Team size | ~2,000 | 425+ |
| Rating | 3.8 / 5 | 3.9 / 5 |
| Best for | Large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions. | Premium consumer and enterprise brands that need design paired with strong front-end engineering execution. |
| Pricing model | Project-based, retainer for ongoing programs | Fixed project, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, React, Next.js |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Consumer products, Enterprise transformation, Healthcare |
R/GA vs Work & Co: overview
R/GA
Founded in 1977 and headquartered in New York City, R/GA operates from ten countries including Austin, London, São Paulo, Singapore, and Stockholm. R/GA spent 23 years inside Interpublic Group before completing an independent buyout in March 2025 with private equity partner Truelink Capital — a recent ownership change worth disclosing. The firm's positioning fuses digital product and service design with marketing and technology, producing strong enterprise and consumer platform work for large brands.
Work & Co
Founded in May 2013 by Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo, Work & Co is headquartered in Dumbo, Brooklyn with additional offices across the US, Latin America, and Europe. The studio's client roster includes Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney — a notably premium list for a firm of its size (425+ people). Work & Co is now part of Accenture Song, an ownership detail worth disclosing alongside its design credentials.
Services and capabilities: R/GA vs Work & Co
| Capability | R/GA | Work & Co |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs Work & Co
| Framework / platform | R/GA | Work & Co |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: R/GA vs Work & Co
| Criterion | R/GA | Work & Co |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: R/GA vs Work & Co
| Dimension | R/GA | Work & Co |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Consumer products, Enterprise transformation, Healthcare |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing/campaign component | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering |
| Typical project type | Fixed project | Fixed project |
R/GA vs Work & Co: pros and cons
| R/GA | |
|---|---|
| + | Fuses product design with marketing and brand strategy, useful for clients who need both under one vendor |
| + | Global presence across ten countries covering North America, Europe, Latin America, and APAC |
| + | Nearly five decades of brand and case-study history |
| + | Now operating independently after a 2025 buyout, following 23 years inside Interpublic Group |
| - | Recent (March 2025) ownership change from Interpublic Group to a private-equity-backed independent structure — still stabilizing post-buyout |
| - | Marketing-led positioning means less pure product-design specialist depth than boutique studios |
| - | Scale suits large brand budgets more than startup-stage product teams |
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is unusually strong relative to the firm's headcount |
| + | Engineering-heavy delivery model means design and build happen under one roof, reducing hand-off risk |
| + | 425+ people across US, Europe, and Latin America gives real multi-region coverage |
| + | Strong track record on premium consumer digital product launches |
| - | Now part of Accenture Song — the same parent company as Accenture Song itself in this roster, an ownership overlap worth noting |
| - | Premium client roster suggests premium pricing, though no minimum engagement is published |
| - | Less specialized in any single vertical (fintech, healthcare) than boutique competitors |
Who should choose R/GA?
R/GA is the right choice for large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions..
Combines digital product design with marketing/brand strategy under one roof, now operating independently after its 2025 buyout from IPG. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose Work & Co?
Work & Co is the right choice for premium consumer and enterprise brands that need design paired with strong front-end engineering execution..
Engineering-led product design studio with an unusually premium client roster (Apple, IKEA, Nike, Disney) for its size. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Decision matrix: R/GA vs Work & Co
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: R/GA (Not published) vs Work & Co (Not published) |
| You need specialist depth in a specific vertical | R/GA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs Work & Co
| Use case | R/GA fit | Work & Co fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Strong | Both equally |
| Enterprise digital product with a marketing/campaign component | Strong | Strong | Both equally |
| Flagship consumer app redesign for a global brand | Limited | Strong | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Limited | Strong | Work & Co |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs Work & Co
Work & Co (3.9/5) is the stronger overall choice for most Product Design projects. Engineering-led product design studio with an unusually premium client roster (Apple, IKEA, Nike, Disney) for its size. It is best for premium consumer and enterprise brands that need design paired with strong front-end engineering execution..
R/GA (3.8/5) is the better choice when large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions.. If your situation matches those criteria, R/GA is a competitive option.
Related comparisons
R/GA vs Work & Co FAQ
Is R/GA better than Work & Co?
Work & Co (3.9/5) scores higher overall, but "better" depends on your use case. R/GA is better for large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions.. Work & Co is better for premium consumer and enterprise brands that need design paired with strong front-end engineering execution..
How do R/GA and Work & Co differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or Work & Co?
R/GA is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between R/GA and Work & Co?
R/GA's primary differentiator is: combines digital product design with marketing/brand strategy under one roof, now operating independently after its 2025 buyout from ipg. Work & Co's primary differentiator is: engineering-led product design studio with an unusually premium client roster (apple, ikea, nike, disney) for its size. They also differ in team size (~2,000 vs 425+), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Consumer products, Enterprise transformation).
Verify all details directly with each agency before making a decision.