Frog vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Frog (3.7/5) overall. Excited is the better choice for SaaS/fintech teams, Clutch-ranked specialist, accessible pricing. Frog is the stronger option for enterprises needing digital plus physical product design. The right choice depends on your project size, budget, and required tech stack.
Frog vs Excited: head-to-head summary
| Criterion | Frog | Excited |
|---|---|---|
| Founded | 1969 | 2018 |
| HQ | San Francisco, CA, USA | Lviv, Ukraine |
| Team size | 2,000+ | 100+ |
| Rating | 3.7 / 5 | 4.6 / 5 |
| Primary differentiator | Combines physical hardware design (IoT, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped | Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
Frog vs Excited: overview
Frog
Frog's lineage runs back to 1969 as Esslinger Design in Germany before the frog design brand took shape; ownership passed through Aricent and Altran before Capgemini folded the studio into Capgemini Invent in 2019. Capgemini has since merged additional shops — Fahrenheit 212, Idean, June21 — into the frog name, bringing the practice to roughly 2,000 people across 35 studios. What still sets it apart from most of this list is scope: frog designs physical products (IoT devices, automotive interiors, medical hardware) alongside software, a combination fewer and fewer studios still offer.
Excited
Founded in 2018 in Lviv, Ukraine, Excited has scaled to 100+ designers while holding a spot among Clutch's Top 5 UX agencies worldwide — not a one-time placement, but a repeated ranking. Roughly 70% of its Clutch reviewers cite quality and creativity by name, an unusually specific signal. The agency's practice is deliberately narrow: UX/UI, product design, branding, and motion design, built specifically around SaaS and fintech clients, with work shipped to 20+ countries.
Services and capabilities: Frog vs Excited
| Capability | Frog | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs Excited
| Framework / platform | Frog | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Frog vs Excited
| Criterion | Frog | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Frog vs Excited
| Dimension | Frog | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
| Best use cases | Connected hardware and IoT product design, Automotive or smart-home interface design | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Frog vs Excited: pros and cons
| Frog | |
|---|---|
| + | Rare hardware-plus-software design capability spanning IoT, automotive, and medical devices |
| + | 35 global studios give real multi-region enterprise coverage |
| + | More than five decades of design history and case studies to draw from |
| + | Capgemini Invent backing opens access to broader technology-consulting resources beyond design |
| - | Operates as a consulting-firm brand inside Capgemini Invent rather than an independent studio — worth factoring into vendor evaluations |
| - | Multiple legacy agencies (Fahrenheit 212, Idean, June21) were absorbed into the frog name, which can mean inconsistent team continuity between projects |
| - | Large consulting-firm overhead can slow smaller, faster-moving engagements relative to boutique studios |
| Excited | |
|---|---|
| + | Repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off |
| + | About 70% of Clutch reviewers cite quality and creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios here |
| - | SaaS/fintech focus limits fit for buyers in healthcare, consumer, or other verticals |
Who should choose Frog?
A typical fit: connected hardware and IoT product design.
Combines physical hardware design (IoT, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Frog vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Frog (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs Excited
| Use case | Frog fit | Excited fit | Winner |
|---|---|---|---|
| Connected hardware and IoT product design | Strong | Limited | Frog |
| Automotive or smart-home interface design | Strong | Limited | Frog |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name.
Frog (3.7/5) is worth a look if you need automotive or smart-home interface design. If your situation matches that, Frog is a competitive option.
Related comparisons
Frog vs Excited FAQ
Is Frog better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Frog's strongest advantage: rare hardware-plus-software design capability spanning IoT, automotive, and medical devices. Excited's strongest advantage: repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off.
How do Frog and Excited differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or Excited?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Frog and Excited?
Frog's primary differentiator is: combines physical hardware design (IoT, automotive, medical devices) with software product design, a pairing most competitors on this list have dropped. Excited's primary differentiator is: repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. They also differ in team size (2,000+ vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.