Frog vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Frog (3.9/5) overall. Excited is the better choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.. Frog is the stronger option for enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement.. The right choice depends on your project size, budget, and required tech stack.
Frog vs Excited: head-to-head summary
| Criterion | Frog | Excited |
|---|---|---|
| Founded | 1969 | 2018 |
| HQ | San Francisco, CA, USA | Lviv, Ukraine |
| Team size | 2,000+ | 100+ |
| Rating | 3.9 / 5 | 4.6 / 5 |
| Best for | Enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement. | SaaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing. |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
Frog vs Excited: overview
Frog
Frog traces back to 1969 as Esslinger Design in Germany, later rebranding as frog design and being acquired by Aricent, then Altran, and finally absorbed into Capgemini Invent in 2019 — a chain of ownership changes worth disclosing to prospective clients. Capgemini has folded additional agencies (Fahrenheit 212, Idean, June21) into the frog brand, bringing headcount to roughly 2,000 across 35 global studios. Frog's differentiator is spanning both software and physical hardware — IoT, smart-home, automotive, and medical devices — rather than digital-only work.
Excited
Founded in 2018 and headquartered in Lviv, Ukraine, Excited has grown to a team of 100+ designers and is consistently ranked among the Top 5 UX agencies worldwide by Clutch, with roughly 70% of reviewers citing quality and creativity specifically. The agency covers UX/UI, product design, branding, and motion design, built specifically for SaaS and fintech clients, with work shipped to 20+ countries and products reportedly used by 15M+ people (per company; independently unverifiable exact reach figure).
Services and capabilities: Frog vs Excited
| Capability | Frog | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs Excited
| Framework / platform | Frog | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Frog vs Excited
| Criterion | Frog | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Frog vs Excited
| Dimension | Frog | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
| Best use cases | Connected hardware and IoT product design, Automotive and smart-home interface design | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Frog vs Excited: pros and cons
| Frog | |
|---|---|
| + | Rare combined software + physical hardware design capability (IoT, automotive, medical devices) |
| + | 35 global studios provide multi-region enterprise coverage |
| + | Half a century of brand history and case studies to draw on |
| + | Capgemini Invent backing gives access to broader technology-consulting resources |
| - | Now a consulting-firm brand inside Capgemini Invent, not an independent boutique — clients should factor in the ownership structure |
| - | Multiple legacy agencies (Fahrenheit 212, Idean, June21) were absorbed into the frog brand, which can mean inconsistent team continuity project to project |
| - | Consulting-firm overhead and process can slow smaller, faster-moving engagements |
| Excited | |
|---|---|
| + | Consistently ranked Top 5 UX agency worldwide by Clutch — an independently verified, repeated ranking rather than a one-off |
| + | Roughly 70% of Clutch reviewers cite quality/creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The 15M+ user reach figure is self-reported by the company and independently unverifiable |
| - | Ukraine-based team introduces the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech focus means less fit for buyers in healthcare, consumer, or other verticals |
Who should choose Frog?
Frog is the right choice for enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement..
One of the few agencies in this list spanning both software and physical/IoT hardware design, at Capgemini Invent scale. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Frog vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Frog (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs Excited
| Use case | Frog fit | Excited fit | Winner |
|---|---|---|---|
| Connected hardware and IoT product design | Strong | Limited | Frog |
| Automotive and smart-home interface design | Strong | Limited | Frog |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. It is best for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
Frog (3.9/5) is the better choice when enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement.. If your situation matches those criteria, Frog is a competitive option.
Related comparisons
Frog vs Excited FAQ
Is Frog better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Frog is better for enterprises needing design that spans both digital products and physical hardware, delivered within a large consulting engagement.. Excited is better for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
How do Frog and Excited differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or Excited?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Frog and Excited?
Frog's primary differentiator is: one of the few agencies in this list spanning both software and physical/iot hardware design, at capgemini invent scale. Excited's primary differentiator is: consistently ranked top 5 ux agency worldwide by clutch, with roughly 70% of reviews citing quality and creativity by name. They also differ in team size (2,000+ vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.