Huge Inc vs Netguru: full comparison for 2026
Quick verdict
Netguru (4.0/5) edges ahead of Huge Inc (3.7/5) overall. Netguru is the better choice for companies wanting design plus full development, one team. Huge Inc is the stronger option for large enterprise brands, big recently-restructured agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Netguru: head-to-head summary
| Criterion | Huge Inc | Netguru |
|---|---|---|
| Founded | 1999 | 2008 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Poznań, Poland |
| Team size | ~1,240 | 600–900+ |
| Rating | 3.7 / 5 | 4.0 / 5 |
| Primary differentiator | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match |
| Pricing model | Project-based, retainer | Fixed project, dedicated team, T&M |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, React, Node.js |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, E-commerce / retail |
Huge Inc vs Netguru: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
Netguru
Wiktor Schmidt and Jakub Filipowski started Netguru in Poznań, Poland, in May 2008. Nearly two decades later it runs six Polish offices — Poznań, Warsaw, Kraków, Wrocław, Gdańsk, Białystok — and a team reported between 600 and 900+ people, delivering more than 1,000 projects. Netguru pairs product design with full software development for brands like IKEA, Volkswagen, OLX, Delivery Hero, Wolt, and Vinted, plus fintech client Solarisbank, and has picked up a Clutch Leader Award and a spot on the FT 1000 Europe's Fastest Growing Companies list.
Services and capabilities: Huge Inc vs Netguru
| Capability | Huge Inc | Netguru |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Netguru
| Framework / platform | Huge Inc | Netguru |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Netguru
| Criterion | Huge Inc | Netguru |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Netguru
| Dimension | Huge Inc | Netguru |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, E-commerce / retail |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Large-scale SaaS or e-commerce product design and development, Fintech product build requiring both design and engineering at scale |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Netguru: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design case studies and brand history |
| + | Post-merger headcount of roughly 1,240 gives significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger brings additional capabilities into the combined agency |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| - | Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| Netguru | |
|---|---|
| + | 600–900+ person team across six Polish offices supports large, multi-workstream programs |
| + | 1,000+ delivered projects and a Clutch Leader Award back up the scale claim with independent recognition |
| + | Client list spans IKEA, Volkswagen, OLX, Delivery Hero, and fintech client Solarisbank |
| + | Pairs design with full development, reducing hand-off risk between design and engineering vendors |
| - | Reported team size varies by source (600 to 900+), making exact capacity harder to pin down |
| - | Scale suited to larger programs may mean less individualized attention than a boutique studio offers |
| - | Broad software-development focus means somewhat less concentrated design-only specialization than research-led boutiques |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Netguru?
A typical fit: large-scale SaaS or e-commerce product design and development.
Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, E-commerce / retail.
Decision matrix: Huge Inc vs Netguru
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Netguru |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Netguru (Not published) |
| You need specialist depth in a specific vertical | Netguru |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Netguru
| Use case | Huge Inc fit | Netguru fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Strong | Both equally |
| Large-scale SaaS or e-commerce product design and development | Strong | Strong | Both equally |
| Fintech product build requiring both design and engineering at scale | Limited | Strong | Netguru |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Netguru
Netguru (4.0/5) is the stronger overall choice for most Product Design projects. Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Netguru FAQ
Is Huge Inc better than Netguru?
Netguru (4.0/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design case studies and brand history. Netguru's strongest advantage: 600–900+ person team across six Polish offices supports large, multi-workstream programs.
How do Huge Inc and Netguru differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Netguru uses fixed project, dedicated team, t&m pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Netguru?
Netguru is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Netguru?
Huge Inc's primary differentiator is: one of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Netguru's primary differentiator is: combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match. They also differ in team size (~1,240 vs 600–900+), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.