Huge Inc vs Qubstudio: full comparison for 2026
Quick verdict
Qubstudio (4.6/5) edges ahead of Huge Inc (3.7/5) overall. Qubstudio is the better choice for Fintech, logistics, healthcare — MVP through enterprise redesign. Huge Inc is the stronger option for large enterprise brands, big recently-restructured agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Qubstudio: head-to-head summary
| Criterion | Huge Inc | Qubstudio |
|---|---|---|
| Founded | 1999 | 2006 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | London, UK (Canary Wharf), Ukraine-based delivery team |
| Team size | ~1,240 | 51–200 (company states ~70 creative professionals) |
| Rating | 3.7 / 5 | 4.6 / 5 |
| Primary differentiator | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Webflow |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare |
Huge Inc vs Qubstudio: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
Qubstudio
Qubstudio was founded around 2006 or 2007 (sources disagree on the exact year) and is headquartered in London's Canary Wharf, with delivery handled by a Ukraine-based team. The company states roughly 70 creative professionals, sitting inside a broader 51–200 employee band reported by directories. In Clutch's 2026 rankings, Qubstudio came out #1 among UX/UI agencies across 90+ reviews, and has separately picked up Red Dot Design Award and UX Design Awards recognition, working across fintech, logistics, healthcare, and EdTech from MVP launches through enterprise redesigns.
Services and capabilities: Huge Inc vs Qubstudio
| Capability | Huge Inc | Qubstudio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Qubstudio
| Framework / platform | Huge Inc | Qubstudio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Qubstudio
| Criterion | Huge Inc | Qubstudio |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Qubstudio
| Dimension | Huge Inc | Qubstudio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Fintech MVP launch design, Logistics platform UX overhaul |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Qubstudio: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design case studies and brand history |
| + | Post-merger headcount of roughly 1,240 gives significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger brings additional capabilities into the combined agency |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| - | Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| Qubstudio | |
|---|---|
| + | Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ public reviews |
| + | Red Dot Design Award and UX Design Awards recognition independently verify design quality |
| + | Nearly two decades of operation with a London HQ and a Ukraine-based delivery team |
| + | Covers everything from MVP launches to enterprise digital transformation |
| - | Founding year is disputed between sources (2006 vs. 2007) — treated here as approximate |
| - | Ukraine-based delivery introduces the same regional-continuity considerations as other Ukraine-rooted studios on this list |
| - | The 51–200 employee band from directories is wide; the company's own ~70 creative professionals figure is more precise but self-reported |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Qubstudio?
A typical fit: fintech MVP launch design.
Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Healthcare.
Decision matrix: Huge Inc vs Qubstudio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Qubstudio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Qubstudio ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Qubstudio
| Use case | Huge Inc fit | Qubstudio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Fintech MVP launch design | Limited | Strong | Qubstudio |
| Logistics platform UX overhaul | Limited | Strong | Qubstudio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Qubstudio
Qubstudio (4.6/5) is the stronger overall choice for most Product Design projects. Ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Qubstudio FAQ
Is Huge Inc better than Qubstudio?
Qubstudio (4.6/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design case studies and brand history. Qubstudio's strongest advantage: ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ public reviews.
How do Huge Inc and Qubstudio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Qubstudio uses fixed project, dedicated team pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Qubstudio?
Qubstudio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Qubstudio?
Huge Inc's primary differentiator is: one of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Qubstudio's primary differentiator is: ranked #1 UX/UI agency on Clutch's 2026 rankings across 90+ reviews, with Red Dot Design Award recognition on top. They also differ in team size (~1,240 vs 51–200 (company states ~70 creative professionals)), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Healthcare).
Verify all details directly with each agency before making a decision.