Huge Inc vs Clay: full comparison for 2026
Quick verdict
Clay (4.2/5) edges ahead of Huge Inc (3.8/5) overall. Clay is the better choice for b2B SaaS, AI, and fintech companies that want a boutique studio with big-tech client credibility.. Huge Inc is the stronger option for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Clay: head-to-head summary
| Criterion | Huge Inc | Clay |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | San Francisco, CA, USA |
| Team size | ~1,240 | Boutique-to-mid (unconfirmed; not published by the company) |
| Rating | 3.8 / 5 | 4.2 / 5 |
| Best for | Large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique. | B2B SaaS, AI, and fintech companies that want a boutique studio with big-tech client credibility. |
| Pricing model | Project-based, retainer | Fixed project |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Framer, Webflow |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, Consumer products |
Huge Inc vs Clay: overview
Huge Inc
Huge Inc was founded in 1999 in Brooklyn by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and relocated to Manhattan in October 2025. The agency was long part of Interpublic Group before being sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent restructuring worth disclosing to prospective clients. Post-merger headcount sits around 1,240, and engagement sizes are typical of a large agency rather than published per-project.
Clay
Clay (clay.global) is a product design studio based in San Francisco with extensive NYC-based client work; the company does not publish a founding year in available sources, so it is tagged here as unconfirmed. Team size is likewise not independently confirmed, best treated as boutique-to-mid-size. Clay's client list includes Coinbase, Uber, SendGrid, MoneyLion, Meta, Google, Slack, Snapchat, Amazon, Toyota, and Samsung, with deep B2B, SaaS, AI, and fintech experience. Note: this is the design studio at clay.global, distinct from the unrelated AI sales-data company Clay (clay.com).
Services and capabilities: Huge Inc vs Clay
| Capability | Huge Inc | Clay |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Clay
| Framework / platform | Huge Inc | Clay |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Clay
| Criterion | Huge Inc | Clay |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Clay
| Dimension | Huge Inc | Clay |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | AI or fintech product design for a Series A-C startup, Consumer app design for a high-growth B2B SaaS brand |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Clay: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of brand history and enterprise digital design case studies |
| + | Large post-merger headcount (~1,240) gives significant delivery capacity |
| + | Broad service range covering brand, product, and web design/development |
| + | Recent relocation and merger bring fresh Hero Digital capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership and structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned boutique |
| - | Large-agency engagement sizes are not published, making budget planning harder for smaller teams |
| Clay | |
|---|---|
| + | Client list (Coinbase, Uber, Meta, Google, Slack, Snapchat, Amazon) is exceptional for a studio of unconfirmed, boutique-to-mid size |
| + | Deep, specific experience across B2B, SaaS, AI, and fintech product design |
| + | San Francisco base with a strong track record of NYC-based client work |
| + | UX design plus branding and web/product design under one roof |
| - | Founding year is not independently confirmed by any source outside the company itself — treat as unconfirmed |
| - | Team size is not published or independently verifiable, making capacity planning harder for large programs |
| - | Easily confused with the unrelated AI company Clay (clay.com) when researching online — verify you are looking at clay.global |
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique..
One of the largest and longest-running digital agencies on this list, post-merger with Hero Digital under AEA Investors ownership. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Clay?
Clay is the right choice for b2B SaaS, AI, and fintech companies that want a boutique studio with big-tech client credibility..
Deep B2B/SaaS/AI/fintech design experience with a client list (Coinbase, Uber, Meta, Google, Slack) unusually strong for an unconfirmed-size boutique. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Decision matrix: Huge Inc vs Clay
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Clay (Not published) |
| You need specialist depth in a specific vertical | Clay |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Clay
| Use case | Huge Inc fit | Clay fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| AI or fintech product design for a Series A-C startup | Limited | Strong | Clay |
| Consumer app design for a high-growth B2B SaaS brand | Strong | Strong | Both equally |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Clay
Clay (4.2/5) is the stronger overall choice for most Product Design projects. Deep B2B/SaaS/AI/fintech design experience with a client list (Coinbase, Uber, Meta, Google, Slack) unusually strong for an unconfirmed-size boutique. It is best for b2B SaaS, AI, and fintech companies that want a boutique studio with big-tech client credibility..
Huge Inc (3.8/5) is the better choice when large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Clay FAQ
Is Huge Inc better than Clay?
Clay (4.2/5) scores higher overall, but "better" depends on your use case. Huge Inc is better for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. Clay is better for b2B SaaS, AI, and fintech companies that want a boutique studio with big-tech client credibility..
How do Huge Inc and Clay differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Clay uses fixed project pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Clay?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Clay?
Huge Inc's primary differentiator is: one of the largest and longest-running digital agencies on this list, post-merger with hero digital under aea investors ownership. Clay's primary differentiator is: deep b2b/saas/ai/fintech design experience with a client list (coinbase, uber, meta, google, slack) unusually strong for an unconfirmed-size boutique. They also differ in team size (~1,240 vs Boutique-to-mid (unconfirmed; not published by the company)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.