Huge Inc vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Huge Inc (3.7/5) overall. Excited is the better choice for SaaS/fintech teams, Clutch-ranked specialist, accessible pricing. Huge Inc is the stronger option for large enterprise brands, big recently-restructured agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Excited: head-to-head summary
| Criterion | Huge Inc | Excited |
|---|---|---|
| Founded | 1999 | 2018 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Lviv, Ukraine |
| Team size | ~1,240 | 100+ |
| Rating | 3.7 / 5 | 4.6 / 5 |
| Primary differentiator | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech |
Huge Inc vs Excited: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
Excited
Founded in 2018 in Lviv, Ukraine, Excited has scaled to 100+ designers while holding a spot among Clutch's Top 5 UX agencies worldwide — not a one-time placement, but a repeated ranking. Roughly 70% of its Clutch reviewers cite quality and creativity by name, an unusually specific signal. The agency's practice is deliberately narrow: UX/UI, product design, branding, and motion design, built specifically around SaaS and fintech clients, with work shipped to 20+ countries.
Services and capabilities: Huge Inc vs Excited
| Capability | Huge Inc | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Excited
| Framework / platform | Huge Inc | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Excited
| Criterion | Huge Inc | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Excited
| Dimension | Huge Inc | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Excited: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design case studies and brand history |
| + | Post-merger headcount of roughly 1,240 gives significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger brings additional capabilities into the combined agency |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| - | Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| Excited | |
|---|---|
| + | Repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off |
| + | About 70% of Clutch reviewers cite quality and creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios here |
| - | SaaS/fintech focus limits fit for buyers in healthcare, consumer, or other verticals |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Huge Inc vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Excited
| Use case | Huge Inc fit | Excited fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Excited FAQ
Is Huge Inc better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design case studies and brand history. Excited's strongest advantage: repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off.
How do Huge Inc and Excited differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Excited?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Excited?
Huge Inc's primary differentiator is: one of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Excited's primary differentiator is: repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. They also differ in team size (~1,240 vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.