Huge Inc vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.3/5) edges ahead of Huge Inc (3.7/5) overall. UXDA is the better choice for banks and fintech, exclusively financial-services UX. Huge Inc is the stronger option for large enterprise brands, big recently-restructured agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs UXDA: head-to-head summary
| Criterion | Huge Inc | UXDA |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Riga, Latvia |
| Team size | ~1,240 | 25+ |
| Rating | 3.7 / 5 | 4.3 / 5 |
| Primary differentiator | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries |
| Pricing model | Project-based, retainer | Fixed project, retainer |
| Min. engagement | Not published | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech |
Huge Inc vs UXDA: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
UXDA
Alex Kreger co-founded UXDA (Financial UX Design) in 2015, building a deliberately narrow practice from Riga, Latvia, with a 25-person multidisciplinary team. A decade in, UXDA has shaped or governed 150+ banking and fintech digital platforms across 39 countries — a level of single-vertical repetition none of the generalist studios on this list can claim. There's no branding or consumer-product work here; every engagement is financial-services UX.
Services and capabilities: Huge Inc vs UXDA
| Capability | Huge Inc | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs UXDA
| Framework / platform | Huge Inc | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs UXDA
| Criterion | Huge Inc | UXDA |
|---|---|---|
| Minimum engagement | Not published | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs UXDA
| Dimension | Huge Inc | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs UXDA: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design case studies and brand history |
| + | Post-merger headcount of roughly 1,240 gives significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger brings additional capabilities into the combined agency |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| - | Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus builds deep domain expertise generalist studios can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | A small, senior 25-person team keeps relationships direct rather than layered through account management |
| + | A decade of single-vertical operation compounds domain knowledge project over project |
| - | Exclusive fintech focus is a liability for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs high for a 25-person boutique |
| - | Small team size caps capacity for very large, multi-workstream programs |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose UXDA?
A typical fit: bank digital platform redesign.
The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Huge Inc vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs UXDA ($30K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs UXDA
| Use case | Huge Inc fit | UXDA fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs UXDA
UXDA (4.3/5) is the stronger overall choice for most Product Design projects. The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs UXDA FAQ
Is Huge Inc better than UXDA?
UXDA (4.3/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design case studies and brand history. UXDA's strongest advantage: exclusive financial-services focus builds deep domain expertise generalist studios can't match.
How do Huge Inc and UXDA differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or UXDA?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and UXDA?
Huge Inc's primary differentiator is: one of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. UXDA's primary differentiator is: the only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (~1,240 vs 25+), minimum engagement (Not published vs $30K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech).
Verify all details directly with each agency before making a decision.