Huge Inc vs Halo Lab: full comparison for 2026
Quick verdict
Halo Lab (4.4/5) edges ahead of Huge Inc (3.8/5) overall. Halo Lab is the better choice for e-commerce, marketing-site, and web-app teams that want a Top-1 Dribbble-ranked studio with a large award portfolio.. Huge Inc is the stronger option for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Halo Lab: head-to-head summary
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Founded | 1999 | 2014 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Multiple offices across 3 time zones (Ukraine-rooted) |
| Team size | ~1,240 | 130+ |
| Rating | 3.8 / 5 | 4.4 / 5 |
| Best for | Large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique. | E-commerce, marketing-site, and web-app teams that want a Top-1 Dribbble-ranked studio with a large award portfolio. |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Webflow, React |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
Huge Inc vs Halo Lab: overview
Huge Inc
Huge Inc was founded in 1999 in Brooklyn by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and relocated to Manhattan in October 2025. The agency was long part of Interpublic Group before being sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent restructuring worth disclosing to prospective clients. Post-merger headcount sits around 1,240, and engagement sizes are typical of a large agency rather than published per-project.
Halo Lab
Halo Lab's exact founding year is not confirmed in available sources; the company states '12 years' of design and development experience as of 2026, implying founding around 2014 (treated as approximate). The studio operates from multiple offices across three time zones, with Ukraine-rooted origins, and a team of 130+ people. Halo Lab holds a 4.9 Clutch rating (60+ reviews; 80+ total reviews cited elsewhere), 70+ design awards, and a Top-1 Dribbble Team ranking, working across complex web apps, marketing sites, e-commerce, and mobile apps.
Services and capabilities: Huge Inc vs Halo Lab
| Capability | Huge Inc | Halo Lab |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Halo Lab
| Framework / platform | Huge Inc | Halo Lab |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Halo Lab
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Halo Lab
| Dimension | Huge Inc | Halo Lab |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | E-commerce platform redesign, Marketing site plus product design bundle |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Halo Lab: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of brand history and enterprise digital design case studies |
| + | Large post-merger headcount (~1,240) gives significant delivery capacity |
| + | Broad service range covering brand, product, and web design/development |
| + | Recent relocation and merger bring fresh Hero Digital capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership and structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned boutique |
| - | Large-agency engagement sizes are not published, making budget planning harder for smaller teams |
| Halo Lab | |
|---|---|
| + | Top-1 Dribbble Team ranking is an independently observable, ongoing signal of visual design quality |
| + | 70+ design awards and a 4.9 Clutch rating across 60+ reviews (80+ cited elsewhere) is one of the strongest verified reputations in this list |
| + | 130+ person team spans multiple offices and three time zones, supporting larger programs |
| + | Broad service range covering complex web apps, marketing sites, e-commerce, and mobile |
| - | Exact founding year is not confirmed — the studio's own '12 years as of 2026' claim implies ~2014 but is not independently verified |
| - | Ukraine-rooted origins introduce the same regional-continuity considerations as other studios in this list |
| - | Broad service range (web, e-commerce, mobile, marketing) means less singular specialization than fintech- or research-focused boutiques |
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique..
One of the largest and longest-running digital agencies on this list, post-merger with Hero Digital under AEA Investors ownership. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Halo Lab?
Halo Lab is the right choice for e-commerce, marketing-site, and web-app teams that want a Top-1 Dribbble-ranked studio with a large award portfolio..
Top-1 Dribbble Team globally with 70+ design awards and a 4.9 Clutch rating across 60+ reviews. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, E-commerce / retail, Consumer products.
Decision matrix: Huge Inc vs Halo Lab
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Halo Lab |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Halo Lab ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Halo Lab |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Halo Lab
| Use case | Huge Inc fit | Halo Lab fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| E-commerce platform redesign | Limited | Strong | Halo Lab |
| Marketing site plus product design bundle | Limited | Strong | Halo Lab |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Halo Lab
Halo Lab (4.4/5) is the stronger overall choice for most Product Design projects. Top-1 Dribbble Team globally with 70+ design awards and a 4.9 Clutch rating across 60+ reviews. It is best for e-commerce, marketing-site, and web-app teams that want a Top-1 Dribbble-ranked studio with a large award portfolio..
Huge Inc (3.8/5) is the better choice when large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Halo Lab FAQ
Is Huge Inc better than Halo Lab?
Halo Lab (4.4/5) scores higher overall, but "better" depends on your use case. Huge Inc is better for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. Halo Lab is better for e-commerce, marketing-site, and web-app teams that want a Top-1 Dribbble-ranked studio with a large award portfolio..
How do Huge Inc and Halo Lab differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Halo Lab uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Halo Lab?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Halo Lab?
Huge Inc's primary differentiator is: one of the largest and longest-running digital agencies on this list, post-merger with hero digital under aea investors ownership. Halo Lab's primary differentiator is: top-1 dribbble team globally with 70+ design awards and a 4.9 clutch rating across 60+ reviews. They also differ in team size (~1,240 vs 130+), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, E-commerce / retail).
Verify all details directly with each agency before making a decision.