Huge Inc vs Halo Lab: full comparison for 2026
Quick verdict
Halo Lab (4.5/5) edges ahead of Huge Inc (3.7/5) overall. Halo Lab is the better choice for E-commerce/web-app teams, #1 Dribbble studio, award-heavy. Huge Inc is the stronger option for large enterprise brands, big recently-restructured agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Halo Lab: head-to-head summary
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Founded | 1999 | 2014 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Multiple offices across 3 time zones (Ukraine-rooted) |
| Team size | ~1,240 | 130+ |
| Rating | 3.7 / 5 | 4.5 / 5 |
| Primary differentiator | One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital | Currently ranked the #1 Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Webflow, React |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
Huge Inc vs Halo Lab: overview
Huge Inc
David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro started Huge in Brooklyn in 1999; the agency moved to Manhattan in October 2025. Most of Huge's history was spent inside Interpublic Group, until private equity firm AEA Investors bought it in December 2024 and merged it with Hero Digital — recent enough that clients should ask how integration is going. Post-merger, the combined agency runs around 1,240 people, with engagement sizes typical of a large agency rather than published per project.
Halo Lab
Halo Lab doesn't publish an exact founding date — the studio states "12 years" of experience as of 2026, which implies a start around 2014. What is documented is the scale: 130+ people working from multiple offices across three time zones, with roots in Ukraine. Halo Lab holds a 4.9 Clutch rating, has picked up 70+ design awards, and currently ranks as the #1 Dribbble Team globally — an unusually consistent, ongoing signal of visual design quality that's harder to game than a one-time award.
Services and capabilities: Huge Inc vs Halo Lab
| Capability | Huge Inc | Halo Lab |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Halo Lab
| Framework / platform | Huge Inc | Halo Lab |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Halo Lab
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Minimum engagement | Not published | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Halo Lab
| Dimension | Huge Inc | Halo Lab |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | E-commerce platform redesign, Marketing site plus product design bundle |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Halo Lab: pros and cons
| Huge Inc | |
|---|---|
| + | 26 years of enterprise digital design case studies and brand history |
| + | Post-merger headcount of roughly 1,240 gives significant delivery capacity |
| + | Service range spans brand, product, and web design and development |
| + | The Hero Digital merger brings additional capabilities into the combined agency |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a structural change that's still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned studio offers |
| - | Large-agency engagement sizes aren't published, making budget planning harder for smaller teams |
| Halo Lab | |
|---|---|
| + | Currently the #1-ranked Dribbble Team globally — an independently observable, ongoing quality signal |
| + | 70+ design awards and a 4.9 Clutch rating make it one of the most consistently recognized studios on this list |
| + | 130+ person team spans multiple offices and three time zones, supporting larger programs |
| + | Broad service range covers complex web apps, marketing sites, e-commerce, and mobile |
| - | Exact founding year isn't confirmed — the studio's own '12 years as of 2026' claim implies roughly 2014 but isn't independently verified |
| - | Ukraine-rooted origins carry the same regional-continuity considerations as other studios on this list |
| - | Broad service range across web, e-commerce, mobile, and marketing means less singular specialization than fintech- or research-focused boutiques |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
One of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Halo Lab?
A typical fit: e-commerce platform redesign.
Currently ranked the #1 Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, E-commerce / retail, Consumer products.
Decision matrix: Huge Inc vs Halo Lab
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Halo Lab |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Halo Lab ($10K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Halo Lab |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Halo Lab
| Use case | Huge Inc fit | Halo Lab fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| E-commerce platform redesign | Limited | Strong | Halo Lab |
| Marketing site plus product design bundle | Limited | Strong | Halo Lab |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Halo Lab
Halo Lab (4.5/5) is the stronger overall choice for most Product Design projects. Currently ranked the #1 Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Halo Lab FAQ
Is Huge Inc better than Halo Lab?
Halo Lab (4.5/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: 26 years of enterprise digital design case studies and brand history. Halo Lab's strongest advantage: currently the #1-ranked Dribbble Team globally — an independently observable, ongoing quality signal.
How do Huge Inc and Halo Lab differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Halo Lab uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Halo Lab?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Halo Lab?
Huge Inc's primary differentiator is: one of the longest-running agency names on this list, now reset under new private-equity ownership and merged with Hero Digital. Halo Lab's primary differentiator is: currently ranked the #1 Dribbble Team globally, backed by 70+ design awards and a 4.9 Clutch rating. They also differ in team size (~1,240 vs 130+), minimum engagement (Not published vs $10K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, E-commerce / retail).
Verify all details directly with each agency before making a decision.