Excited vs Onething Design: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Onething Design (3.9/5) overall. Excited is the better choice for SaaS/fintech teams, Clutch-ranked specialist, accessible pricing. Onething Design is the stronger option for multi-vertical companies, one studio across five industries. The right choice depends on your project size, budget, and required tech stack.
Excited vs Onething Design: head-to-head summary
| Criterion | Excited | Onething Design |
|---|---|---|
| Founded | 2018 | 2015 |
| HQ | Lviv, Ukraine | Gurugram, India (also Bangalore and San Francisco) |
| Team size | 100+ | 52–73 |
| Rating | 4.6 / 5 | 3.9 / 5 |
| Primary differentiator | Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | $20K (per company website; independently unverifiable) | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Framer, After Effects | Figma, Sketch, Adobe Creative Suite |
| Industries served | SaaS / B2B software, Financial services / fintech | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Excited vs Onething Design: overview
Excited
Founded in 2018 in Lviv, Ukraine, Excited has scaled to 100+ designers while holding a spot among Clutch's Top 5 UX agencies worldwide — not a one-time placement, but a repeated ranking. Roughly 70% of its Clutch reviewers cite quality and creativity by name, an unusually specific signal. The agency's practice is deliberately narrow: UX/UI, product design, branding, and motion design, built specifically around SaaS and fintech clients, with work shipped to 20+ countries.
Onething Design
What's now Onething Design was renamed from an earlier studio, Ketchup Designs Studio, in 2015, so its founding date is best treated as approximate. Headquartered in Gurugram, India, with additional offices in Bangalore and San Francisco, the studio reports 52–73 employees depending on source. Where most boutiques on this list specialize, Onething goes the other direction — BFSI, consumer products, enterprise, healthcare, and automotive all sit inside one team's portfolio.
Services and capabilities: Excited vs Onething Design
| Capability | Excited | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs Onething Design
| Framework / platform | Excited | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs Onething Design
| Criterion | Excited | Onething Design |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Excited vs Onething Design
| Dimension | Excited | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Excited vs Onething Design: pros and cons
| Excited | |
|---|---|
| + | Repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off |
| + | About 70% of Clutch reviewers cite quality and creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios here |
| - | SaaS/fintech focus limits fit for buyers in healthcare, consumer, or other verticals |
| Onething Design | |
|---|---|
| + | Covers five distinct industries from one team, useful for multi-vertical clients |
| + | US (San Francisco) and India (Gurugram, Bangalore) delivery footprint supports near round-the-clock work |
| + | $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most studios on this list |
| + | A decade of operation under its current name, with roots reaching back further |
| - | Founding year is approximate — the studio was renamed from an earlier predecessor in 2015 |
| - | Five-industry breadth trades off some vertical-specific depth against single-vertical specialists like UXDA |
| - | Reported employee count varies by source (52–73), making capacity planning less precise |
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Excited vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Onething Design |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs Onething Design
| Use case | Excited fit | Onething Design fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Limited | Excited |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs Onething Design
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name.
Onething Design (3.9/5) is worth a look if you need automotive digital interface design. If your situation matches that, Onething Design is a competitive option.
Related comparisons
Excited vs Onething Design FAQ
Is Excited better than Onething Design?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited's strongest advantage: repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off. Onething Design's strongest advantage: covers five distinct industries from one team, useful for multi-vertical clients.
How do Excited and Onething Design differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Excited and Onething Design?
Excited's primary differentiator is: repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (100+ vs 52–73), minimum engagement ($20K (per company website; independently unverifiable) vs $10K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs Financial services / fintech, Consumer products).
Verify all details directly with each agency before making a decision.