Big Human vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.3/5) edges ahead of Big Human (4.0/5) overall. UXDA is the better choice for banks and fintech, exclusively financial-services UX. Big Human is the stronger option for Startups/consumer brands, small senior studio, product builders. The right choice depends on your project size, budget, and required tech stack.
Big Human vs UXDA: head-to-head summary
| Criterion | Big Human | UXDA |
|---|---|---|
| Founded | 2011 | 2015 |
| HQ | New York, NY, USA | Riga, Latvia |
| Team size | ~35 | 25+ |
| Rating | 4.0 / 5 | 4.3 / 5 |
| Primary differentiator | A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work | The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries |
| Pricing model | Fixed project, dedicated team | Fixed project, retainer |
| Min. engagement | Not published | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Node.js | Figma, Sketch, Design systems/Storybook |
| Industries served | Consumer products, Media & entertainment, Financial services / fintech | Financial services / fintech |
Big Human vs UXDA: overview
Big Human
Big Human has operated out of New York since 2011, staying deliberately compact at roughly 35 people rather than scaling into a large agency. Its portfolio includes work for Whistle, Rockefeller Center, Gemini, and Netflix, and the studio's own product history includes HQ Trivia and Vine — genuine consumer hits it helped build rather than just designed for. The team spans design, strategy, and development, taking on projects from early-stage startups through Fortune 500 companies.
UXDA
Alex Kreger co-founded UXDA (Financial UX Design) in 2015, building a deliberately narrow practice from Riga, Latvia, with a 25-person multidisciplinary team. A decade in, UXDA has shaped or governed 150+ banking and fintech digital platforms across 39 countries — a level of single-vertical repetition none of the generalist studios on this list can claim. There's no branding or consumer-product work here; every engagement is financial-services UX.
Services and capabilities: Big Human vs UXDA
| Capability | Big Human | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Big Human vs UXDA
| Framework / platform | Big Human | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Big Human vs UXDA
| Criterion | Big Human | UXDA |
|---|---|---|
| Minimum engagement | Not published | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Big Human vs UXDA
| Dimension | Big Human | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Media & entertainment, Financial services / fintech | Financial services / fintech |
| Best use cases | Consumer app design for an early-stage or growth-stage startup, Brand-plus-product design bundle for a media or entertainment client | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Big Human vs UXDA: pros and cons
| Big Human | |
|---|---|
| + | Built and shipped its own consumer hits — HQ Trivia and Vine — evidence of product instinct beyond client design work |
| + | Client list spans Whistle, Rockefeller Center, Gemini, and Netflix despite a compact ~35-person team |
| + | Small team size keeps client relationships direct rather than layered through account management |
| + | 14 years of continuous operation in New York since 2011 |
| - | A ~35-person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
| - | Single-office (New York) footprint offers less multi-region delivery than larger studios on this list |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus builds deep domain expertise generalist studios can't match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | A small, senior 25-person team keeps relationships direct rather than layered through account management |
| + | A decade of single-vertical operation compounds domain knowledge project over project |
| - | Exclusive fintech focus is a liability for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) runs high for a 25-person boutique |
| - | Small team size caps capacity for very large, multi-workstream programs |
Who should choose Big Human?
A typical fit: consumer app design for an early-stage or growth-stage startup.
A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Financial services / fintech.
Who should choose UXDA?
A typical fit: bank digital platform redesign.
The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Big Human vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Big Human |
| You need a large dedicated team for an ongoing programme | Big Human |
| Your budget is at the lower end | Compare: Big Human (Not published) vs UXDA ($30K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Big Human |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Big Human vs UXDA
| Use case | Big Human fit | UXDA fit | Winner |
|---|---|---|---|
| Consumer app design for an early-stage or growth-stage startup | Strong | Limited | Big Human |
| Brand-plus-product design bundle for a media or entertainment client | Strong | Limited | Big Human |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Big Human vs UXDA
UXDA (4.3/5) is the stronger overall choice for most Product Design projects. The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries.
Big Human (4.0/5) is worth a look if you need brand-plus-product design bundle for a media or entertainment client. If your situation matches that, Big Human is a competitive option.
Related comparisons
Big Human vs UXDA FAQ
Is Big Human better than UXDA?
UXDA (4.3/5) scores higher overall, but "better" depends on your use case. Big Human's strongest advantage: built and shipped its own consumer hits — HQ Trivia and Vine — evidence of product instinct beyond client design work. UXDA's strongest advantage: exclusive financial-services focus builds deep domain expertise generalist studios can't match.
How do Big Human and UXDA differ in pricing?
Big Human uses fixed project, dedicated team pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Big Human or UXDA?
Big Human is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Big Human and UXDA?
Big Human's primary differentiator is: a compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work. UXDA's primary differentiator is: the only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (~35 vs 25+), minimum engagement (Not published vs $30K (per company website; independently unverifiable)), and primary industries served (Consumer products, Media & entertainment vs Financial services / fintech).
Verify all details directly with each agency before making a decision.