Bakken & Bæck vs UX studio: full comparison for 2026
Quick verdict
UX studio (4.4/5) edges ahead of Bakken & Bæck (4.2/5) overall. UX studio is the better choice for complex B2B SaaS, research-first design partner. Bakken & Bæck is the stronger option for tech companies (AI, decentralized systems), design plus research. The right choice depends on your project size, budget, and required tech stack.
Bakken & Bæck vs UX studio: head-to-head summary
| Criterion | Bakken & Bæck | UX studio |
|---|---|---|
| Founded | 2011 | 2013 |
| HQ | Oslo, Norway (also Amsterdam, Barcelona, Bonn, and London) | Budapest, Hungary |
| Team size | 70+ | 60–71 |
| Rating | 4.2 / 5 | 4.4 / 5 |
| Primary differentiator | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase | A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Next.js | Figma, Dovetail, Maze |
| Industries served | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software |
Bakken & Bæck vs UX studio: overview
Bakken & Bæck
Johan Bakken and Tobias Bæck founded Bakken & Bæck in 2011, and the studio now works from Oslo, Amsterdam, Barcelona, Bonn, and London with a 70-person team that mixes multiple computer-science PhDs into its design and engineering practice. Recent work includes shaping conversational AI products with Sierra and building decentralized platforms with Coinbase, alongside clients like IKEA and Norwegian payments app Vipps. The studio positions itself around building digital products end to end — from early exploration through launch — rather than a single design phase.
UX studio
David Pasztor founded UX studio in Budapest, Hungary, in 2013, and the team has since grown to 60–71 people depending on source. Its practice centers on B2B SaaS companies with genuinely complex products — the kind where research has to come before any interface decisions get made. That research-first sequencing gives it one of the more direct methodology comparisons to Phenomenon Studio's own discovery-first approach among the studios in this list.
Services and capabilities: Bakken & Bæck vs UX studio
| Capability | Bakken & Bæck | UX studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Bakken & Bæck vs UX studio
| Framework / platform | Bakken & Bæck | UX studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Bakken & Bæck vs UX studio
| Criterion | Bakken & Bæck | UX studio |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Bakken & Bæck vs UX studio
| Dimension | Bakken & Bæck | UX studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software |
| Best use cases | AI or conversational-product design for a fast-moving startup, Decentralized or crypto platform design and build | Complex B2B SaaS product research and redesign, Discovery-phase UX research before a full product build |
| Typical project type | Fixed project | Fixed project |
Bakken & Bæck vs UX studio: pros and cons
| Bakken & Bæck | |
|---|---|
| + | 70-person team spans five European cities, giving real multi-market coverage |
| + | Combines design with computer-science research depth, unusual among boutique product studios |
| + | Recent, high-profile AI and crypto/fintech work (Sierra, Coinbase) demonstrates currency in fast-moving categories |
| + | Client list also includes established consumer brands like IKEA, broadening its portfolio beyond pure tech |
| - | Minimum engagement size and pricing model aren't published, making early budgeting harder |
| - | European-only office footprint may mean less overlap with US business hours for some clients |
| - | AI/crypto-forward recent portfolio may read as a narrower fit for clients outside technology-heavy categories |
| UX studio | |
|---|---|
| + | Research-first methodology is demonstrated through the studio's own published case studies, not just marketing language |
| + | Over a decade of continuous operation since 2013 under its founding team |
| + | Focused specifically on B2B SaaS, building real depth in untangling complex product workflows |
| + | 60–71 person team is large enough for multi-workstream engagements while staying boutique in culture |
| - | Exclusive B2B SaaS focus limits fit for consumer, healthcare, or fintech-specific projects |
| - | Research-first sequencing can extend project timelines for clients who want to move straight to UI |
| - | $20K minimum engagement (per company website; independently unverifiable) is mid-tier, not the most accessible option |
Who should choose Bakken & Bæck?
A typical fit: AI or conversational-product design for a fast-moving startup.
A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Who should choose UX studio?
A typical fit: complex B2B SaaS product research and redesign.
A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software.
Decision matrix: Bakken & Bæck vs UX studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Bakken & Bæck |
| You need a large dedicated team for an ongoing programme | Bakken & Bæck |
| Your budget is at the lower end | Compare: Bakken & Bæck (Not published) vs UX studio ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Bakken & Bæck |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Bakken & Bæck vs UX studio
| Use case | Bakken & Bæck fit | UX studio fit | Winner |
|---|---|---|---|
| AI or conversational-product design for a fast-moving startup | Strong | Limited | Bakken & Bæck |
| Decentralized or crypto platform design and build | Strong | Limited | Bakken & Bæck |
| Complex B2B SaaS product research and redesign | Limited | Strong | UX studio |
| Discovery-phase UX research before a full product build | Limited | Strong | UX studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Bakken & Bæck vs UX studio
UX studio (4.4/5) is the stronger overall choice for most Product Design projects. A research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products.
Bakken & Bæck (4.2/5) is worth a look if you need decentralized or crypto platform design and build. If your situation matches that, Bakken & Bæck is a competitive option.
Related comparisons
Bakken & Bæck vs UX studio FAQ
Is Bakken & Bæck better than UX studio?
UX studio (4.4/5) scores higher overall, but "better" depends on your use case. Bakken & Bæck's strongest advantage: 70-person team spans five European cities, giving real multi-market coverage. UX studio's strongest advantage: research-first methodology is demonstrated through the studio's own published case studies, not just marketing language.
How do Bakken & Bæck and UX studio differ in pricing?
Bakken & Bæck uses fixed project, dedicated team pricing with a minimum engagement of Not published. UX studio uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Bakken & Bæck or UX studio?
UX studio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Bakken & Bæck and UX studio?
Bakken & Bæck's primary differentiator is: a five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. UX studio's primary differentiator is: a research-first methodology comparable in rigor to Phenomenon Studio's own discovery-first approach, applied specifically to complex B2B SaaS products. They also differ in team size (70+ vs 60–71), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs SaaS / B2B software).
Verify all details directly with each agency before making a decision.