Goji Labs vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.3/5) edges ahead of Goji Labs (4.0/5) overall. UXDA is the better choice for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals.. Goji Labs is the stronger option for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing.. The right choice depends on your project size, budget, and required tech stack.
Goji Labs vs UXDA: head-to-head summary
| Criterion | Goji Labs | UXDA |
|---|---|---|
| Founded | 2014 | 2015 |
| HQ | West Hollywood / Los Angeles, CA, USA | Riga, Latvia |
| Team size | 11–50 | 25+ |
| Rating | 4.0 / 5 | 4.3 / 5 |
| Best for | Startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing. | Banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals. |
| Pricing model | Fixed project, T&M | Fixed project, retainer |
| Min. engagement | $15K (per company website; independently unverifiable) | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Swift | Figma, Sketch, Design systems/Storybook |
| Industries served | EdTech, Financial services / fintech, Healthcare | Financial services / fintech |
Goji Labs vs UXDA: overview
Goji Labs
Founded in 2014 (one source cites 2015) by David Barlev and Adam Sumner, Goji Labs is based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). The agency is a 2025 Inc. 5000 honoree with 84 Clutch reviews, and positions itself as strategy-led with deep edtech, fintech, and healthtech experience, serving startups, entrepreneurs, and nonprofits alongside funded companies.
UXDA
UXDA (Financial UX Design) was founded in 2015 by Alex Kreger and co-founder Linda, and is headquartered in Riga, Latvia with a team of 25+ multidisciplinary specialists. Over the past decade, UXDA has defined or governed 150+ banking and fintech digital platforms across 39 countries. UXDA is exclusively focused on financial services, fintech, and banking UX — making it the clearest fintech specialist among the boutiques in this roster.
Services and capabilities: Goji Labs vs UXDA
| Capability | Goji Labs | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Goji Labs vs UXDA
| Framework / platform | Goji Labs | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Goji Labs vs UXDA
| Criterion | Goji Labs | UXDA |
|---|---|---|
| Minimum engagement | $15K (per company website; independently unverifiable) | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Time & materials | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Goji Labs vs UXDA
| Dimension | Goji Labs | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | EdTech, Financial services / fintech, Healthcare | Financial services / fintech |
| Best use cases | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Goji Labs vs UXDA: pros and cons
| Goji Labs | |
|---|---|
| + | 2025 Inc. 5000 honoree, an independently-verified growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not just funded startups |
| + | Strategy-led approach pairs product discovery with delivery in one team |
| - | 11–50 employee band is smaller than most other boutiques in this roster, limiting capacity for very large programs |
| - | Founding year disputed between sources (2014 vs. 2015) |
| - | Edtech/fintech/healthtech focus means less depth for consumer or enterprise-only projects |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus means deep domain expertise most generalist studios cannot match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation builds compounding domain knowledge |
| - | Exclusive fintech focus is a liability for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) is on the higher end for a 25-person boutique |
| - | Small team size (25+) limits capacity for very large, multi-workstream programs |
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Who should choose UXDA?
UXDA is the right choice for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals..
The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: Goji Labs vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Goji Labs |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Goji Labs |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Goji Labs vs UXDA
| Use case | Goji Labs fit | UXDA fit | Winner |
|---|---|---|---|
| Nonprofit or mission-driven product design | Strong | Limited | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Strong | Limited | Goji Labs |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Goji Labs vs UXDA
UXDA (4.3/5) is the stronger overall choice for most Product Design projects. The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. It is best for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals..
Goji Labs (4.0/5) is the better choice when startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing.. If your situation matches those criteria, Goji Labs is a competitive option.
Related comparisons
Goji Labs vs UXDA FAQ
Is Goji Labs better than UXDA?
UXDA (4.3/5) scores higher overall, but "better" depends on your use case. Goji Labs is better for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing.. UXDA is better for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals..
How do Goji Labs and UXDA differ in pricing?
Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Goji Labs or UXDA?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Goji Labs and UXDA?
Goji Labs's primary differentiator is: 2025 inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. UXDA's primary differentiator is: the only agency in this roster exclusively focused on financial services ux, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (11–50 vs 25+), minimum engagement ($15K (per company website; independently unverifiable) vs $30K (per company website; independently unverifiable)), and primary industries served (EdTech, Financial services / fintech vs Financial services / fintech).
Verify all details directly with each agency before making a decision.