Netguru vs Big Human: full comparison for 2026
Quick verdict
Netguru (4.0/5) edges ahead of Big Human (4.0/5) overall. Netguru is the better choice for companies wanting design plus full development, one team. Big Human is the stronger option for Startups/consumer brands, small senior studio, product builders. The right choice depends on your project size, budget, and required tech stack.
Netguru vs Big Human: head-to-head summary
| Criterion | Netguru | Big Human |
|---|---|---|
| Founded | 2008 | 2011 |
| HQ | Poznań, Poland | New York, NY, USA |
| Team size | 600–900+ | ~35 |
| Rating | 4.0 / 5 | 4.0 / 5 |
| Primary differentiator | Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match | A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work |
| Pricing model | Fixed project, dedicated team, T&M | Fixed project, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Node.js | Figma, React, Node.js |
| Industries served | SaaS / B2B software, Financial services / fintech, E-commerce / retail | Consumer products, Media & entertainment, Financial services / fintech |
Netguru vs Big Human: overview
Netguru
Wiktor Schmidt and Jakub Filipowski started Netguru in Poznań, Poland, in May 2008. Nearly two decades later it runs six Polish offices — Poznań, Warsaw, Kraków, Wrocław, Gdańsk, Białystok — and a team reported between 600 and 900+ people, delivering more than 1,000 projects. Netguru pairs product design with full software development for brands like IKEA, Volkswagen, OLX, Delivery Hero, Wolt, and Vinted, plus fintech client Solarisbank, and has picked up a Clutch Leader Award and a spot on the FT 1000 Europe's Fastest Growing Companies list.
Big Human
Big Human has operated out of New York since 2011, staying deliberately compact at roughly 35 people rather than scaling into a large agency. Its portfolio includes work for Whistle, Rockefeller Center, Gemini, and Netflix, and the studio's own product history includes HQ Trivia and Vine — genuine consumer hits it helped build rather than just designed for. The team spans design, strategy, and development, taking on projects from early-stage startups through Fortune 500 companies.
Services and capabilities: Netguru vs Big Human
| Capability | Netguru | Big Human |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Netguru vs Big Human
| Framework / platform | Netguru | Big Human |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Netguru vs Big Human
| Criterion | Netguru | Big Human |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team, Time & materials | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Netguru vs Big Human
| Dimension | Netguru | Big Human |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech, E-commerce / retail | Consumer products, Media & entertainment, Financial services / fintech |
| Best use cases | Large-scale SaaS or e-commerce product design and development, Fintech product build requiring both design and engineering at scale | Consumer app design for an early-stage or growth-stage startup, Brand-plus-product design bundle for a media or entertainment client |
| Typical project type | Fixed project | Fixed project |
Netguru vs Big Human: pros and cons
| Netguru | |
|---|---|
| + | 600–900+ person team across six Polish offices supports large, multi-workstream programs |
| + | 1,000+ delivered projects and a Clutch Leader Award back up the scale claim with independent recognition |
| + | Client list spans IKEA, Volkswagen, OLX, Delivery Hero, and fintech client Solarisbank |
| + | Pairs design with full development, reducing hand-off risk between design and engineering vendors |
| - | Reported team size varies by source (600 to 900+), making exact capacity harder to pin down |
| - | Scale suited to larger programs may mean less individualized attention than a boutique studio offers |
| - | Broad software-development focus means somewhat less concentrated design-only specialization than research-led boutiques |
| Big Human | |
|---|---|
| + | Built and shipped its own consumer hits — HQ Trivia and Vine — evidence of product instinct beyond client design work |
| + | Client list spans Whistle, Rockefeller Center, Gemini, and Netflix despite a compact ~35-person team |
| + | Small team size keeps client relationships direct rather than layered through account management |
| + | 14 years of continuous operation in New York since 2011 |
| - | A ~35-person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
| - | Single-office (New York) footprint offers less multi-region delivery than larger studios on this list |
Who should choose Netguru?
A typical fit: large-scale SaaS or e-commerce product design and development.
Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, E-commerce / retail.
Who should choose Big Human?
A typical fit: consumer app design for an early-stage or growth-stage startup.
A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Financial services / fintech.
Decision matrix: Netguru vs Big Human
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Netguru |
| You need a large dedicated team for an ongoing programme | Netguru |
| Your budget is at the lower end | Compare: Netguru (Not published) vs Big Human (Not published) |
| You need specialist depth in a specific vertical | Netguru |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Netguru vs Big Human
| Use case | Netguru fit | Big Human fit | Winner |
|---|---|---|---|
| Large-scale SaaS or e-commerce product design and development | Strong | Limited | Netguru |
| Fintech product build requiring both design and engineering at scale | Strong | Limited | Netguru |
| Consumer app design for an early-stage or growth-stage startup | Limited | Strong | Big Human |
| Brand-plus-product design bundle for a media or entertainment client | Limited | Strong | Big Human |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Netguru vs Big Human
Netguru (4.0/5) is the stronger overall choice for most Product Design projects. Combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match.
Big Human (4.0/5) is worth a look if you need brand-plus-product design bundle for a media or entertainment client. If your situation matches that, Big Human is a competitive option.
Related comparisons
Netguru vs Big Human FAQ
Is Netguru better than Big Human?
Netguru (4.0/5) scores higher overall, but "better" depends on your use case. Netguru's strongest advantage: 600–900+ person team across six Polish offices supports large, multi-workstream programs. Big Human's strongest advantage: built and shipped its own consumer hits — HQ Trivia and Vine — evidence of product instinct beyond client design work.
How do Netguru and Big Human differ in pricing?
Netguru uses fixed project, dedicated team, t&m pricing with a minimum engagement of Not published. Big Human uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Netguru or Big Human?
Netguru is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Netguru and Big Human?
Netguru's primary differentiator is: combines product design with full software delivery at a scale (600–900+ people, 1,000+ projects) most boutiques on this list can't match. Big Human's primary differentiator is: a compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work. They also differ in team size (600–900+ vs ~35), minimum engagement (Not published vs Not published), and primary industries served (SaaS / B2B software, Financial services / fintech vs Consumer products, Media & entertainment).
Verify all details directly with each agency before making a decision.