Work & Co vs Bakken & Bæck: full comparison for 2026
Quick verdict
Bakken & Bæck (4.2/5) edges ahead of Work & Co (3.8/5) overall. Bakken & Bæck is the better choice for tech companies (AI, decentralized systems), design plus research. Work & Co is the stronger option for premium brands, design paired with strong engineering. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Bakken & Bæck: head-to-head summary
| Criterion | Work & Co | Bakken & Bæck |
|---|---|---|
| Founded | 2013 | 2011 |
| HQ | Dumbo, Brooklyn, NY, USA | Oslo, Norway (also Amsterdam, Barcelona, Bonn, and London) |
| Team size | 425+ | 70+ |
| Rating | 3.8 / 5 | 4.2 / 5 |
| Primary differentiator | An engineering-heavy studio with a client roster (Apple, IKEA, Nike, Disney) unusually strong for its size, now operating inside Accenture Song | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, React, Next.js |
| Industries served | Consumer products, Enterprise transformation, Healthcare | SaaS / B2B software, Financial services / fintech, Consumer products |
Work & Co vs Bakken & Bæck: overview
Work & Co
Five co-founders — Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo — started Work & Co in May 2013 out of Dumbo, Brooklyn, and the studio has since opened offices across the US, Latin America, and Europe. What's unusual is the client list relative to headcount: Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney have all hired a studio of roughly 425 people. Work & Co is now part of Accenture Song, a detail worth surfacing alongside the design credentials.
Bakken & Bæck
Johan Bakken and Tobias Bæck founded Bakken & Bæck in 2011, and the studio now works from Oslo, Amsterdam, Barcelona, Bonn, and London with a 70-person team that mixes multiple computer-science PhDs into its design and engineering practice. Recent work includes shaping conversational AI products with Sierra and building decentralized platforms with Coinbase, alongside clients like IKEA and Norwegian payments app Vipps. The studio positions itself around building digital products end to end — from early exploration through launch — rather than a single design phase.
Services and capabilities: Work & Co vs Bakken & Bæck
| Capability | Work & Co | Bakken & Bæck |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Bakken & Bæck
| Framework / platform | Work & Co | Bakken & Bæck |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Bakken & Bæck
| Criterion | Work & Co | Bakken & Bæck |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Bakken & Bæck
| Dimension | Work & Co | Bakken & Bæck |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | SaaS / B2B software, Financial services / fintech, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild requiring heavy front-end engineering | AI or conversational-product design for a fast-moving startup, Decentralized or crypto platform design and build |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Bakken & Bæck: pros and cons
| Work & Co | |
|---|---|
| + | Client roster — Apple, IKEA, Google, Nike, Disney — is exceptional relative to a roughly 425-person studio |
| + | Engineering-heavy delivery model keeps design and build under one roof, cutting hand-off risk |
| + | 425+ people across the US, Europe, and Latin America give genuine multi-region coverage |
| + | Strong track record on premium consumer digital product launches |
| - | Now part of Accenture Song, the same parent as Accenture Song's own listing here — worth noting for buyers comparing the two |
| - | Premium client roster implies premium pricing, though no minimum engagement figure is published |
| - | Less vertical specialization in fintech or healthcare than boutiques built specifically around those industries |
| Bakken & Bæck | |
|---|---|
| + | 70-person team spans five European cities, giving real multi-market coverage |
| + | Combines design with computer-science research depth, unusual among boutique product studios |
| + | Recent, high-profile AI and crypto/fintech work (Sierra, Coinbase) demonstrates currency in fast-moving categories |
| + | Client list also includes established consumer brands like IKEA, broadening its portfolio beyond pure tech |
| - | Minimum engagement size and pricing model aren't published, making early budgeting harder |
| - | European-only office footprint may mean less overlap with US business hours for some clients |
| - | AI/crypto-forward recent portfolio may read as a narrower fit for clients outside technology-heavy categories |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
An engineering-heavy studio with a client roster (Apple, IKEA, Nike, Disney) unusually strong for its size, now operating inside Accenture Song. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Bakken & Bæck?
A typical fit: AI or conversational-product design for a fast-moving startup.
A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Decision matrix: Work & Co vs Bakken & Bæck
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Bakken & Bæck (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Bakken & Bæck
| Use case | Work & Co fit | Bakken & Bæck fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild requiring heavy front-end engineering | Strong | Limited | Work & Co |
| AI or conversational-product design for a fast-moving startup | Limited | Strong | Bakken & Bæck |
| Decentralized or crypto platform design and build | Limited | Strong | Bakken & Bæck |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Bakken & Bæck
Bakken & Bæck (4.2/5) is the stronger overall choice for most Product Design projects. A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase.
Work & Co (3.8/5) is worth a look if you need e-commerce platform rebuild requiring heavy front-end engineering. If your situation matches that, Work & Co is a competitive option.
Related comparisons
Work & Co vs Bakken & Bæck FAQ
Is Work & Co better than Bakken & Bæck?
Bakken & Bæck (4.2/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client roster — Apple, IKEA, Google, Nike, Disney — is exceptional relative to a roughly 425-person studio. Bakken & Bæck's strongest advantage: 70-person team spans five European cities, giving real multi-market coverage.
How do Work & Co and Bakken & Bæck differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Bakken & Bæck uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Bakken & Bæck?
Work & Co is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Bakken & Bæck?
Work & Co's primary differentiator is: an engineering-heavy studio with a client roster (Apple, IKEA, Nike, Disney) unusually strong for its size, now operating inside Accenture Song. Bakken & Bæck's primary differentiator is: a five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. They also differ in team size (425+ vs 70+), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.