Work & Co vs Goji Labs: full comparison for 2026
Quick verdict
Goji Labs (4.0/5) edges ahead of Work & Co (3.9/5) overall. Goji Labs is the better choice for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing.. Work & Co is the stronger option for premium consumer and enterprise brands that need design paired with strong front-end engineering execution.. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Goji Labs: head-to-head summary
| Criterion | Work & Co | Goji Labs |
|---|---|---|
| Founded | 2013 | 2014 |
| HQ | Dumbo, Brooklyn, NY, USA | West Hollywood / Los Angeles, CA, USA |
| Team size | 425+ | 11–50 |
| Rating | 3.9 / 5 | 4.0 / 5 |
| Best for | Premium consumer and enterprise brands that need design paired with strong front-end engineering execution. | Startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing. |
| Pricing model | Fixed project, dedicated team | Fixed project, T&M |
| Min. engagement | Not published | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, React, Next.js | Figma, React, Swift |
| Industries served | Consumer products, Enterprise transformation, Healthcare | EdTech, Financial services / fintech, Healthcare |
Work & Co vs Goji Labs: overview
Work & Co
Founded in May 2013 by Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo, Work & Co is headquartered in Dumbo, Brooklyn with additional offices across the US, Latin America, and Europe. The studio's client roster includes Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney — a notably premium list for a firm of its size (425+ people). Work & Co is now part of Accenture Song, an ownership detail worth disclosing alongside its design credentials.
Goji Labs
Founded in 2014 (one source cites 2015) by David Barlev and Adam Sumner, Goji Labs is based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). The agency is a 2025 Inc. 5000 honoree with 84 Clutch reviews, and positions itself as strategy-led with deep edtech, fintech, and healthtech experience, serving startups, entrepreneurs, and nonprofits alongside funded companies.
Services and capabilities: Work & Co vs Goji Labs
| Capability | Work & Co | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Goji Labs
| Framework / platform | Work & Co | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Goji Labs
| Criterion | Work & Co | Goji Labs |
|---|---|---|
| Minimum engagement | Not published | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Work & Co vs Goji Labs
| Dimension | Work & Co | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | EdTech, Financial services / fintech, Healthcare |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Goji Labs: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is unusually strong relative to the firm's headcount |
| + | Engineering-heavy delivery model means design and build happen under one roof, reducing hand-off risk |
| + | 425+ people across US, Europe, and Latin America gives real multi-region coverage |
| + | Strong track record on premium consumer digital product launches |
| - | Now part of Accenture Song — the same parent company as Accenture Song itself in this roster, an ownership overlap worth noting |
| - | Premium client roster suggests premium pricing, though no minimum engagement is published |
| - | Less specialized in any single vertical (fintech, healthcare) than boutique competitors |
| Goji Labs | |
|---|---|
| + | 2025 Inc. 5000 honoree, an independently-verified growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not just funded startups |
| + | Strategy-led approach pairs product discovery with delivery in one team |
| - | 11–50 employee band is smaller than most other boutiques in this roster, limiting capacity for very large programs |
| - | Founding year disputed between sources (2014 vs. 2015) |
| - | Edtech/fintech/healthtech focus means less depth for consumer or enterprise-only projects |
Who should choose Work & Co?
Work & Co is the right choice for premium consumer and enterprise brands that need design paired with strong front-end engineering execution..
Engineering-led product design studio with an unusually premium client roster (Apple, IKEA, Nike, Disney) for its size. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Work & Co vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Goji Labs ($15K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Goji Labs
| Use case | Work & Co fit | Goji Labs fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Strong | Limited | Work & Co |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Goji Labs
Goji Labs (4.0/5) is the stronger overall choice for most Product Design projects. 2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. It is best for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
Work & Co (3.9/5) is the better choice when premium consumer and enterprise brands that need design paired with strong front-end engineering execution.. If your situation matches those criteria, Work & Co is a competitive option.
Related comparisons
Work & Co vs Goji Labs FAQ
Is Work & Co better than Goji Labs?
Goji Labs (4.0/5) scores higher overall, but "better" depends on your use case. Work & Co is better for premium consumer and enterprise brands that need design paired with strong front-end engineering execution.. Goji Labs is better for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
How do Work & Co and Goji Labs differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Goji Labs?
Work & Co's primary differentiator is: engineering-led product design studio with an unusually premium client roster (apple, ikea, nike, disney) for its size. Goji Labs's primary differentiator is: 2025 inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. They also differ in team size (425+ vs 11–50), minimum engagement (Not published vs $15K (per company website; independently unverifiable)), and primary industries served (Consumer products, Enterprise transformation vs EdTech, Financial services / fintech).
Verify all details directly with each agency before making a decision.