Best Product Design Agencies

Accenture Song vs Excited: full comparison for 2026

Quick verdict

Excited (4.6/5) edges ahead of Accenture Song (4.0/5) overall. Excited is the better choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.. Accenture Song is the stronger option for large regulated enterprises (banking, telecom, automotive) needing design embedded inside a broader technology transformation program.. The right choice depends on your project size, budget, and required tech stack.

Accenture Song vs Excited: head-to-head summary

Criterion Accenture Song Excited
Founded 2001 2018
HQ London, UK (Fjord origin; now part of Accenture) Lviv, Ukraine
Team size 2,000+ 100+
Rating 4.0 / 5 4.6 / 5
Best for Large regulated enterprises (banking, telecom, automotive) needing design embedded inside a broader technology transformation program. SaaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.
Pricing model Enterprise consulting engagement (project-based or retainer) Fixed project, dedicated team
Min. engagement Not published $20K (per company website; independently unverifiable)
Primary tech stack Figma, Adobe Creative Suite, Design systems/Storybook Figma, Framer, After Effects
Industries served Enterprise transformation, Financial services / fintech, Automotive & mobility SaaS / B2B software, Financial services / fintech

Accenture Song vs Excited: overview

Accenture Song

Accenture Song traces its design heritage to Fjord, founded in London in 2001 and acquired by Accenture in 2013; the practice now operates under the Accenture Song umbrella (formerly Accenture Interactive) with 2,000+ design and innovation specialists across 36 studios globally. Notable clients include HSBC, Vodafone, and BMW. Accenture Song is not a standalone boutique — design work is embedded inside large-scale enterprise transformation programs, which is a meaningful distinction for buyers comparing it to independent studios.

Excited

Founded in 2018 and headquartered in Lviv, Ukraine, Excited has grown to a team of 100+ designers and is consistently ranked among the Top 5 UX agencies worldwide by Clutch, with roughly 70% of reviewers citing quality and creativity specifically. The agency covers UX/UI, product design, branding, and motion design, built specifically for SaaS and fintech clients, with work shipped to 20+ countries and products reportedly used by 15M+ people (per company; independently unverifiable exact reach figure).

Services and capabilities: Accenture Song vs Excited

Capability Accenture Song Excited
Product design
UX research
Branding
Web development
Mobile development
Design systems

Tech stack comparison: Accenture Song vs Excited

Framework / platform Accenture Song Excited
Figma
Webflow N/A N/A
React N/A N/A
Framer N/A
Adobe Creative Suite
Design systems/Storybook N/A
After Effects N/A

Pricing comparison: Accenture Song vs Excited

Criterion Accenture Song Excited
Minimum engagement Not published $20K (per company website; independently unverifiable)
Engagement models Fixed project, Retainer, Dedicated team Fixed project, Dedicated team
Rate transparency Minimum disclosed Minimum disclosed
Price tier Mid-market Accessible

Target audience comparison: Accenture Song vs Excited

Dimension Accenture Song Excited
Best company size Startup to mid-market Startup to mid-market
Best industries Enterprise transformation, Financial services / fintech, Automotive & mobility SaaS / B2B software, Financial services / fintech
Best use cases Bank or telecom digital transformation with a design workstream, Enterprise-wide design system rollout across business units SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish
Typical project type Fixed project Fixed project

Accenture Song vs Excited: pros and cons

Accenture Song
+ 36 studios and 2,000+ specialists give the largest global footprint on this list
+ Deep enterprise clients (HSBC, Vodafone, BMW) with regulated-industry experience
+ Access to Accenture's broader technology, data, and compliance consulting capabilities
+ Fjord heritage brings two decades of interaction-design case studies
- Operates as part of a global consultancy, not an independent boutique — design work is embedded in larger transformation programs
- Less accessible to startups or smaller product teams than boutique specialists
- Shares a parent company with Work & Co in this same roster, worth noting when comparing the two
Excited
+ Consistently ranked Top 5 UX agency worldwide by Clutch — an independently verified, repeated ranking rather than a one-off
+ Roughly 70% of Clutch reviewers cite quality/creativity specifically, a strong qualitative signal
+ Built specifically around SaaS and fintech, giving genuine vertical depth
+ Work shipped to 20+ countries demonstrates broad delivery experience
- The 15M+ user reach figure is self-reported by the company and independently unverifiable
- Ukraine-based team introduces the same regional-continuity considerations as other Ukraine-rooted studios
- SaaS/fintech focus means less fit for buyers in healthcare, consumer, or other verticals

Who should choose Accenture Song?

Accenture Song is the right choice for large regulated enterprises (banking, telecom, automotive) needing design embedded inside a broader technology transformation program..

36 global studios and 2,000+ design specialists operating inside Accenture's enterprise transformation practice, giving unmatched scale and compliance coverage. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Financial services / fintech, Automotive & mobility.

Who should choose Excited?

Excited is the right choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..

Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.

Decision matrix: Accenture Song vs Excited

Your situation Recommended choice
You need full-ownership delivery on a defined project scope Accenture Song
You need a large dedicated team for an ongoing programme Accenture Song
Your budget is at the lower end Compare: Accenture Song (Not published) vs Excited ($20K (per company website; independently unverifiable))
You need specialist depth in a specific vertical Accenture Song
You need staff augmentation or team extension Neither; consider alternatives that offer staff aug
You need consulting before committing to a build Both may offer discovery engagements

Use case fit: Accenture Song vs Excited

Use case Accenture Song fit Excited fit Winner
Bank or telecom digital transformation with a design workstream Strong Limited Accenture Song
Enterprise-wide design system rollout across business units Strong Limited Accenture Song
SaaS product redesign for a growth-stage company Limited Strong Excited
Fintech UX/UI overhaul with motion design polish Limited Strong Excited
Fixed-price product build Limited Limited Both equally
Dedicated design team augmentation Limited Limited Both equally

Verdict: Accenture Song vs Excited

Excited (4.6/5) is the stronger overall choice for most Product Design projects. Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. It is best for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..

Accenture Song (4.0/5) is the better choice when large regulated enterprises (banking, telecom, automotive) needing design embedded inside a broader technology transformation program.. If your situation matches those criteria, Accenture Song is a competitive option.

Related comparisons

Accenture Song vs Excited FAQ

Is Accenture Song better than Excited?

Excited (4.6/5) scores higher overall, but "better" depends on your use case. Accenture Song is better for large regulated enterprises (banking, telecom, automotive) needing design embedded inside a broader technology transformation program.. Excited is better for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..

How do Accenture Song and Excited differ in pricing?

Accenture Song uses enterprise consulting engagement (project-based or retainer) pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.

Which is better for enterprise: Accenture Song or Excited?

Accenture Song is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.

What are the main differences between Accenture Song and Excited?

Accenture Song's primary differentiator is: 36 global studios and 2,000+ design specialists operating inside accenture's enterprise transformation practice, giving unmatched scale and compliance coverage. Excited's primary differentiator is: consistently ranked top 5 ux agency worldwide by clutch, with roughly 70% of reviews citing quality and creativity by name. They also differ in team size (2,000+ vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Financial services / fintech vs SaaS / B2B software, Financial services / fintech).

Verify all details directly with each agency before making a decision.