Excited vs Big Human: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Big Human (4.0/5) overall. Excited is the better choice for SaaS/fintech teams, Clutch-ranked specialist, accessible pricing. Big Human is the stronger option for Startups/consumer brands, small senior studio, product builders. The right choice depends on your project size, budget, and required tech stack.
Excited vs Big Human: head-to-head summary
| Criterion | Excited | Big Human |
|---|---|---|
| Founded | 2018 | 2011 |
| HQ | Lviv, Ukraine | New York, NY, USA |
| Team size | 100+ | ~35 |
| Rating | 4.6 / 5 | 4.0 / 5 |
| Primary differentiator | Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name | A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | $20K (per company website; independently unverifiable) | Not published |
| Primary tech stack | Figma, Framer, After Effects | Figma, React, Node.js |
| Industries served | SaaS / B2B software, Financial services / fintech | Consumer products, Media & entertainment, Financial services / fintech |
Excited vs Big Human: overview
Excited
Founded in 2018 in Lviv, Ukraine, Excited has scaled to 100+ designers while holding a spot among Clutch's Top 5 UX agencies worldwide — not a one-time placement, but a repeated ranking. Roughly 70% of its Clutch reviewers cite quality and creativity by name, an unusually specific signal. The agency's practice is deliberately narrow: UX/UI, product design, branding, and motion design, built specifically around SaaS and fintech clients, with work shipped to 20+ countries.
Big Human
Big Human has operated out of New York since 2011, staying deliberately compact at roughly 35 people rather than scaling into a large agency. Its portfolio includes work for Whistle, Rockefeller Center, Gemini, and Netflix, and the studio's own product history includes HQ Trivia and Vine — genuine consumer hits it helped build rather than just designed for. The team spans design, strategy, and development, taking on projects from early-stage startups through Fortune 500 companies.
Services and capabilities: Excited vs Big Human
| Capability | Excited | Big Human |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs Big Human
| Framework / platform | Excited | Big Human |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs Big Human
| Criterion | Excited | Big Human |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: Excited vs Big Human
| Dimension | Excited | Big Human |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | Consumer products, Media & entertainment, Financial services / fintech |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | Consumer app design for an early-stage or growth-stage startup, Brand-plus-product design bundle for a media or entertainment client |
| Typical project type | Fixed project | Fixed project |
Excited vs Big Human: pros and cons
| Excited | |
|---|---|
| + | Repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off |
| + | About 70% of Clutch reviewers cite quality and creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The claimed 15M+ user reach figure is self-reported and independently unverifiable |
| - | Ukraine-based team carries the same regional-continuity considerations as other Ukraine-rooted studios here |
| - | SaaS/fintech focus limits fit for buyers in healthcare, consumer, or other verticals |
| Big Human | |
|---|---|
| + | Built and shipped its own consumer hits — HQ Trivia and Vine — evidence of product instinct beyond client design work |
| + | Client list spans Whistle, Rockefeller Center, Gemini, and Netflix despite a compact ~35-person team |
| + | Small team size keeps client relationships direct rather than layered through account management |
| + | 14 years of continuous operation in New York since 2011 |
| - | A ~35-person team caps capacity for very large, multi-workstream programs |
| - | Pricing and minimum engagement size aren't published |
| - | Single-office (New York) footprint offers less multi-region delivery than larger studios on this list |
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose Big Human?
A typical fit: consumer app design for an early-stage or growth-stage startup.
A compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Financial services / fintech.
Decision matrix: Excited vs Big Human
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Excited ($20K (per company website; independently unverifiable)) vs Big Human (Not published) |
| You need specialist depth in a specific vertical | Big Human |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs Big Human
| Use case | Excited fit | Big Human fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Limited | Excited |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| Consumer app design for an early-stage or growth-stage startup | Limited | Strong | Big Human |
| Brand-plus-product design bundle for a media or entertainment client | Limited | Strong | Big Human |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs Big Human
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name.
Big Human (4.0/5) is worth a look if you need brand-plus-product design bundle for a media or entertainment client. If your situation matches that, Big Human is a competitive option.
Related comparisons
Excited vs Big Human FAQ
Is Excited better than Big Human?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited's strongest advantage: repeatedly ranked Top 5 UX agency worldwide by Clutch — a sustained ranking, not a one-off. Big Human's strongest advantage: built and shipped its own consumer hits — HQ Trivia and Vine — evidence of product instinct beyond client design work.
How do Excited and Big Human differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Big Human uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or Big Human?
Excited is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Excited and Big Human?
Excited's primary differentiator is: repeatedly ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Big Human's primary differentiator is: a compact 35-person studio with its own consumer product hits (HQ Trivia, Vine) behind it, not just client work. They also differ in team size (100+ vs ~35), minimum engagement ($20K (per company website; independently unverifiable) vs Not published), and primary industries served (SaaS / B2B software, Financial services / fintech vs Consumer products, Media & entertainment).
Verify all details directly with each agency before making a decision.